by Just Cuts
last updated 18/09/2020
Hair Today Hair Tomorrow
by Just Cuts
last updated 18/09/2020
Just Cuts franchisees know hair still grows in good times and bad
Hair was a hot topic during New Zealand’s Covid-19 lockdown. Media and online commentators were concerned about hairdressers being closed, and bad haircuts, home haircuts and unusual looks made the headlines. That came as no surprise to Amber Manning, GM of the Just Cuts hairdressing franchise.
‘In good times and bad, hair still grows,’ says Amber with a smile. ‘The day we moved to Level 2, our franchisees across the country opened their doors to find lines of people complaining about their lockdown hair and trusting Just Cuts to put it right. Clients love our no-appointment system and the value of affordable, quality haircuts from fully-qualified hairdressers at a set price of $32, backed up by our 7-day guarantee.
‘As the GFC showed, home haircuts have long had their day, proving hairdressing to be recession-proof. Now it’s fair to say that hairdressing is a business that’s pretty much pandemic-proof, too.’
No hairdressing background necessary
Just Cuts founder and CEO Denis McFadden ran his first ever no-appointment, fixed-price promotion in his Sydney salon 30 years ago, before turning the simple idea into a powerful business concept that changed the hairdressing industry forever.
Today, Just Cuts is the largest and most successful hairdressing group in the Southern Hemisphere, with brand awareness second to none, says Amber. ‘That means that, unlike independent hairdressers who had to weather Levels 4 and 3 on their own, Just Cuts franchisees have the reassuring safety net of ongoing franchisor and network support.
‘While the salons were shut, we ran a range of online training programmes for stylists and kept in regular contact with franchisees to keep them up-to-date and prepare them for re-opening. Our systems and processes are so robust that a hairdressing background is not necessary to own a Just Cuts salon; because we empower hairdressers to think like an owner, they step up to run all aspects of the salon while the franchisee focuses on business growth.
‘It’s a very successful model and we have fine-tuned our systems to deliver great results for both our franchisees and their clients. We have 28 salons in New Zealand already and are committed to growing our presence here in strategic locations throughout the country. The investment is $170,000 to $270,000 for a flat fee franchise structure that is simple and transparent, requiring a commitment of just 14 haircuts per week. After that, it’s all yours.’
‘Our franchisees love the support, the tried and true systems, and the profile of our brand,’ Amber says. ‘Talk to us about joining them, and making the most of the opportunities that Just Cuts offers to run a successful salon of your own – in good times and bad!’
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