Business Profiles

by Shake Out

last updated 26/06/2020


Premium Simplicity

by Shake Out

last updated 26/06/2020


Owning your own food business just got easier with Shake Out

If you’re looking for your next adventure, and want the financial and lifestyle benefits of business ownership with the support of a modern and robust franchisor, then Shake Out could be for you.

Shake Out is a brand proudly developed in-house by the team behind BurgerFuel. Built on a founding vision of satisfying the simplicity that everyone craves, the modern, quick service restaurant concept combines quality ingredients, frictionless technology, cashless service and high-end branding to deliver a simple yet premium fast food solution to the New Zealand market.

‘Shake Out is committed to providing a delicious grab-and-go solution to customers looking for a genuinely fast food experience without having to compromise on flavour, quality or premium ingredients,’ explains Hemi Parbhu, Franchising Manager for the BurgerFuel Group. ‘We offer a small but tasty menu; customers order via touch screen kiosks, pay with their card, smartphone or smartwatch, and meals are delivered in minutes – what more could you want?

‘For franchisees, it’s never been easier to start your own business.  With the full support of the Shake Out team, you’ll never have to go  at it alone.’

The business model

Coming from the team behind BurgerFuel, it’s no surprise that Shake Out means business, with a proven franchise system, strong brand recognition and a loyal local following. ‘From conception, Shake Out was streamlined and systemised across every area from brand and marketing to training, operations and procedures,’ says Hemi. ‘There’s also a central Shake Out team in place to support you from store building through to everyday operations.

‘The best way to understand Shake Out is to visit a store where you  can see it all in action, from our kiosk payment system and speed of service through to the look and feel of the store and the taste of our  great products.

‘If you can’t quite make it to a store yet, check out our website and Instagram to learn more about our menu and see what’s going on.

Support  and systems

Shake Out franchisees have access to BurgerFuel Group’s 20-plus years’ experience. ‘Alongside our proven systems, you’ll benefit from spot-on marketing, brand recognition, innovative store design, a robust operational structure, world-class training systems and supply chain support,’ Hemi says. ‘In other words, you’ll get all the tools you’ll need to build, operate and grow a successful business while having a bit of fun along the way.’

The food

The Shake Out menu is simple, with all menu items created to fit in one hand so that eating great food doesn’t need to slow customers down, whether they choose to eat-in or grab-and-go. At the same time, Shake Out uses premium ingredients chosen with care to craft delicious food – fast. There’s an addictive selection of burgers (cheese, doublecheese, chicken or veggie), sides, shakes and sundaes at a highly accessible price point.

‘We use pure NZ grass-fed beef, free-range chicken and our own-recipe Shake Out veggie bites, as well as organic NZ dairy and organic soft serve in shakes and sundaes. Shake Out buns are made from a blend of potato and pumpkin flour, and we make all our signature sauces.’

The lifestyle you want

‘Owning a Shake Out franchise takes the stress away from owning a start-up and makes sure the process is as enjoyable as it is rewarding,’ smiles Hemi. ‘Starting your own business could never be easier and you’ll have a ton of fun with the Group and our 20-plus franchisees.

‘Perhaps you’ve always thought of yourself as an entrepreneur in the making, maybe you want to stop working for your boss, or you just want to be in charge of your own future. Either way, leaving your existing role to start a business is initially about believing in yourself. In some ways, though, that’s the easy part; fortunately, Shake Out are here to help with the hard part and offer a streamlined process to getting your foot in the door, with full support from their operations, marketing, store development & site selection teams.

‘So what are you waiting for? Open your own Shake Out store, be accountable for your own successes and take hold of the multitude of opportunities business ownership has to offer. Cut the commute and work close to home, choose your own hours and take more holidays!’

Shake Out stores

Three Shake Out stores are already established: two on Auckland’s North Shore, with the third in Palmerston North. The founding Shake Out store in the Goodside Precinct at Smales Farm, Takapuna, opened in November 2018.

‘With our first stores doing well, plus our new Shake Out Pop Up container kitchen concept, we are determined to find like-minded  people to help build Shake Out into a household name for years to come,’ says Hemi.

‘So, if you’re ready to dive into business ownership with the support from a modern and robust franchisor, give me a call today. You could be running your own business in no time!’   

See this advertorial on page 59 of Franchise New Zealand magazine Year 29 Issue 1

Contact details for Shake Out

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