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by Simon Lord

last updated 10/12/2019


Franchise survey - help required from franchisors

by Simon Lord

last updated 10/12/2019


11 December 2019 - The 2020 Survey of Franchising will provide vital information for the sector. How can franchisors help?

It’s almost three years since the 2017 Survey of Franchising confirmed New Zealand as the most franchised country in the world, and it’s time to update the statistics. The researchers from Massey University are looking to franchisors to help build as large and accurate a picture of the sector as possible.

The online questionnaire will be launched on 28 February 2020 and aims to gather data on all franchise systems operating in New Zealand.

‘An accurate and up-to-date Survey is vital to inform Government, legislators, media and the general public about the powerful contribution franchising makes to the economy of New Zealand,’ says Dr Callum Floyd, Chairman of FANZ. ‘It also provides crucial benchmarking information to help franchisors compare their performance in key areas, such as franchisee longevity and dispute resolution, so it’s in everyone’s interests to take part – FANZ members and non-members alike.’

Researchers Professor Jonathan Elms, Dr Susan Flint-Hartle and assistant Maria Molchanova are currently working on confirming the contact details of some 800 brands, ‘So expect a call from Maria!’ says Susan. ‘The questionnaire link will be emailed out from 28 February and the whole Survey can be completed online. It will help to have some information at hand – for example, the date the business began franchising; the number of franchisee-owned and company-owned units; overall brand turnover and so on – but you can pause the Survey and return later if you need to gather information or get tied up in a busy day.

‘It’s important to stress that no company names are taken and all data is totally confidential. In fact, all information is aggregated to get an overall picture of activity in the franchising sector. We know there are lots of surveys these days, but this is important for the whole franchise sector so please do take the time to share your thoughts.’

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