by Dream Doors
last updated 08/12/2019
Stick To The Recipe
by Dream Doors
last updated 08/12/2019
Proven systems are key to success, says Dream Doors
Adrian Kay says the best advice he can give any potential Dream Doors franchisee is, ‘Stick to the recipe – it’s that simple.’ Adrian, a former IT professional with no previous business ownership experience, says that in just five years, his Christchurch franchise has exceeded $1.5 million turnover with very healthy profit margins. He’s so pleased that he’s now opened Dream Doors in Ashburton, too.
‘When Dream Doors came to New Zealand in 2007, it launched a totally new concept in home renovation. By fitting replacement doors, work surfaces and fittings to existing and perfectly sound cabinetry in kitchens, bathrooms and laundries, Dream Doors brought to customers huge savings coupled with greater capital gains potential,’ explains Adrian.
‘It’s testament to the team’s professional and innovative marketing that the Dream Doors brand is now firmly established throughout the country. It’s an absolute fact that it was by sticking to our recipe for marketing and business growth, not to mention service delivery, that we have achieved such high levels of success.’
Adrian also heads the company’s training division, so he understands why people are nervous about becoming self-employed. ‘If you’ve never been in business for yourself, it’s perfectly natural to be anxious about regular income. I’ve seen several people go through it now and my advice is that providing you stick to the recipe, this franchise can quickly start generating real income based on 35-60 percent profit margins depending on product.
‘To help you do it, you’ll have the benefit of Dream Doors’ proprietary cloud-based Franchise Management System. I say it’s like having a PA with super powers – it tracks leads and revenues; measures advertising effectiveness; collects and monitors customer feedback and can identify potential issues, as well as enabling the franchise support team to keep a finger on the health of each franchisee’s business.’
Build your team, build your business
Dream Doors might provide the ingredients for success, but franchisees are the chefs who mix them together in their own area. ‘Everyone is different, of course, but the franchise model allows you to build a team to complement your own abilities,’ says Adrian.
‘If a potential franchisee has management strengths or strong organisational abilities but is not comfortable with sales, they can employ a people person who enjoys one-on-one selling and consultation – and vice versa. Great customer relationships grow businesses. Another area of flexibility is business objectives. Some see their franchise as pretty much staying a one man or couple business, while others aim for rapid growth and ultimately expansion. Both are possible.
‘Believe me, with a franchise fee of around $75,000 +gst (less for smaller territories), Dream Doors is one of the best business packages going. Contact us to learn more about what makes it so successful.’
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