News Items

by Media Release

last updated 01/10/2019

UBX boxing training franchise launches in New Zealand

by Media Release

last updated 01/10/2019

2 October 2019 – UBX (pronounced You-Box’) is the fastest growing boxing and strength concept in the world. Now it’s launching in New Zealand

The first UBX in the country opened in Bayfair, Mt Maunganui, at the end of September.

‘Our purpose at UBX is to deliver a sense of community, camaraderie and belonging (the most attractive aspects of sports) and combine these elements with convenience, accessibility, expert support and intelligent programming,’ says Edrianne Javier, Head of Marketing and PR for UBX.

‘UBX allows the everyday person to train like a pro and encourages them to seek purpose behind what drives them. Our members adopt a “winning mindset”; they begin to look, feel and think like a boxer, and develop the strength, confidence and discipline of a true fighter.’

‘Our workouts replicate the physical demands of a 12-round championship bout; there are 12 x 3-minute rounds with 30 seconds rest between. Each workout is completed in under 45 minutes which is the optimal duration for high-intensity training, maintaining the right balance between effort and results.’

‘UBX training methods have been designed to maximise results. We deliver a functional and highly varied strength programme, progressing through sports-specific training cycles that are guaranteed to get you in fighting shape. Our movements are athletic – so you train like a professional boxer, without actually having to be one!’

Key points of difference

  • No fixed class times (start any time)
  • Performance coach in every session
  • Suitable for all fitness levels
  • Boxing-inspired workouts – authentic boxing skill development
  • Science-based training – programmes change daily and are written by an in-house team of sports scientist
  • Strength-focused - incorporate strength and conditioning
  • Sport-based - training phases are the same as a pro athlete
  • Team culture / camaraderie / friendly competition

About UBX

The 12 Round Group continues to be on target to achieve its goal of becoming the largest boxing provider of all time with the launch of UBX Training, the international counterpart of Australian brand 12RND Fitness.

The strategic decision to introduce the UBX brand has allowed the 12 Round Group to secure trademark in all major countries without restriction, and ensure that initial entry points offer the greatest opportunity for global success. This year, UBX will launch in the US, UK and Singapore, as well as New Zealand.

The business has already sold a number of territories in the Tauranga region and welcomes further interest throughout the country from prospective franchisees. Find out more about UBX here.



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