by Hachi Hachi
last updated 22/07/2019
Making People Happy Happy
by Hachi Hachi
last updated 22/07/2019
Hachi Hachi is the funky and affordable Japanese food franchise
Sushi, sashimi, bento boxes, noodles, rice burgers, teriyaki and curries – the fresh and healthy appeal of Japanese food has seen it become a firm favourite in recent years. Combine that with affordability and the expertise of two entrepreneurs with a track record of success in the restaurant business, and you have all the ingredients for an exciting new franchise.
Hachi Hachi (in Japan, the word is associated with luck and infinity) was founded in Christchurch in 2013 by long-time friends Bundit Kijpalakorn and Titi (Bo) Khemarangsan. The Thai-born restaurateurs met at Canterbury University where they were studying engineering and computing, but their love of hospitality soon saw them develop a number of successful restaurant businesses in the city, including being franchisees of a popular café chain.
Today, there are five stylish and ultra-modern Hachi Hachi eateries in and around Christchurch. Now, with the brand and systems well-established, they have launched it as a fully-fledged franchise with all systems, procedures, and management and support staff in place to support national (and later international) expansion. ‘Our vision for Hachi Hachi is 200 restaurants world-wide by 2035,’ says Bo, ‘so we are looking for franchisees for both the existing outlets and new locations as we focus on franchising.
‘Hachi Hachi Rolleston has already been franchised, and we are looking for people for the four other proven, profitable outlets. There are also opportunities for franchisees to set up new Hachi Hachi restaurants in other parts of the country using our proven formula.’
Quality food at reasonable prices
Bundit explains that he and Bo share a passion for food and creating the opportunity to bring people together. ‘It’s very much part of our culture to eat together around the table, and we love that aspect of food retailing. At the same time, we both have strong business backgrounds, and our engineering and technology training enables us to develop highly efficient processes and systems for delivering quality food at a reasonable price.
‘We learned early on that to be popular with the New Zealand palate, the food had to combine fresh local ingredients with authentic and exquisite flavours. That was a big help in establishing our future direction with Hachi Hachi. Our goal was to find a way to deliver Japanese-style food at popular meal prices ranging from $5 to a full feed for under $20. That’s what we’ve done, and it’s made Hachi Hachi both popular and profitable.’
Keeping franchisees ahead
‘As franchisees ourselves, we gained invaluable insights into leadership, systems and the reasons behind brand standards,’ says Bundit. ‘We also understand why it’s so important for a franchisor to be passionate about their business, to commit to ongoing change to keep franchisees ahead of their competition, and to help franchisees in achieving their own goals. When you want to grow big, there is only one way forward – and that’s to work with franchisees who are committed to success. That’s why we developed the Hachi Hachi model with the aid of professional franchise advisors like Philip Morrison of Franchise Accountants who helped put in place the training and support our franchisees can rely on.’
Philip comments that having developed five company-owned stores already, Bo and Bundit have proved that the Hachi Hachi concept can be profitable, viable and sustainable. ‘This will provide anyone looking at investing in this franchise with some confidence that the model can work.’
The Hachi Hachi franchise fee of $35,000 +gst includes a comprehensive package of training, mentoring, marketing collateral and assistance with premises location, design and fit-out. Capital of $375-500,000 is required for fit-out and equipment. ‘Lunchtime currently accounts for over 50 percent of sales, so we look for high foot traffic areas such as a CBD but not shopping centres, where the overheads are so high,’ says Bundit. ‘Hachi Hachi features modern, funky design elements for a recommended 130-180 square metres, including kitchen. There’s generally table seating for 60 to 70 as well as space for customers calling in for grab-and-go service.’
A passion for food and business
Bundit and Bo point out that Hachi Hachi is not a cookie cutter franchise, with franchisees encouraged to add a little local spin to suit their particular location and market. ‘You don’t need previous hospitality or Japanese cooking experience, either,’ says Bundit. ‘Instead, we’re looking for franchisees who share our passion for food and business, and who believe in Hachi Hachi’s values of affordable Japanese food combined with exceptional customer service.
‘We’ve identified potential sites throughout New Zealand as well as the four established Christchurch stores, so if you’re looking for something different and have the ability to manage a fast-moving business, don’t hesitate – contact us now.’
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