Business Profiles

by Dream Doors

last updated 22/07/2019

Facelift Your Future

by Dream Doors

last updated 22/07/2019

Dream Doors provides the training and support you need

Adrian Kay and Alison Russell Dream Doors Franchisee of the Year

We don’t care if you’ve never picked up a hammer or assembled a flat-pack wardrobe – it’s not the job of a Dream Doors franchisee to be on the tools,’ says Adrian Kay. ‘Male or female, what matters is that you can sell, communicate well with customers and suppliers, and have a business brain or a burning desire to learn how to run your own business. We’ll teach you everything you need to know, so providing you follow the franchise’s proven procedures, there’s nothing stopping you from succeeding.’

Adrian could almost be talking about himself, having come from the people side of IT and knowing nothing about the kitchen renovation business that is Dream Doors before investing in the Christchurch franchise back in 2012. Since then, he’s built a $1.5 million turnover business, taken on a second franchise area in Ashburton, won the Dream Doors Franchisee of the Year Award six times and been named Home Services Franchisee of the Year in the Westpac New Zealand Franchise Awards 2017. Not bad for a man with no experience!

Dream Doors has brought a new cost-saving concept to kitchen, bathroom or laundry refurbishment. Rather than throw out perfectly sound cabinetry, the company provides facelifts for a fraction of the price by replacing existing cupboard doors, drawer fronts, benches and other surfaces with brand new ones. Where total replacement is required as part of a home improvement, Dream Doors can do this, too. ‘In fact, new units are about 20-25 percent of our business,’ says Adrian.

Learning the ropes

As well as running his business, Adrian now leads the franchise training division. After their first week’s induction, new franchisees spend the second week in Christchurch with Adrian. There they regularly leave the classroom to practise estimating and view installations as part of learning project management, quality control and other skills.

Training also introduces the new franchisee to the proprietary cloud-based Franchise Management System that won the Digital Innovation Award in the Westpac New Zealand Franchise Awards 2017. ‘It literally does everything for a franchisee: tracks leads and revenues; measures advertising effectiveness; collects and monitors customer feedback and can identify potential issues, as well as enabling the franchise support team to keep a finger on the health of each franchisee’s business,’ says Adrian.

Value for money

He concludes, ‘I firmly believe that the franchise fee of around $75,000 +gst (less for smaller territories) represents tremendous value for a business that consistently returns such strong profitability.

‘If you have the necessary sales, management and customer skills, there are opportunities throughout New Zealand to realise your dream business with Dream Doors, including Hamilton, Kapiti, Taranaki, Central Otago and Auckland. Give franchisor Derek Lilly a call now and find out more.’  

See this advertorial on page 14 of Franchise New Zealand magazine Year 28 Issue 2

Contact details for Dream Doors

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