by Jim's Cleaning
last updated 22/09/2019
a name to TRUST
by Jim's Cleaning
last updated 22/09/2019
New franchisees discover Jim’s Cleaning opens doors to new business
Following up leads can be a nerve-racking part of building a business if you’ve never done it before. ‘But the moment you say you’re from Jim’s, it’s like you’ve waved a magic wand,’ says Ana Lien, the Jim’s Cleaning franchisee for Mangere East. ‘Any resistance or mistrust instantly disappears.’
Jenny Smith, the Jim’s Cleaning franchisee in Cambridge, agrees. ‘My husband Ian virtually had to drag me along to our first call but that’s when I experienced the power of the Jim’s brand. Everyone seems to know Jim’s and has a positive attitude towards us.’
This comes as no surprise to Brendon and Tracey Jones. With over 20 years’ experience in sales and marketing, the couple became the Auckland regional franchisors for Jim’s Tree & Stump Removal in 2014. They found the Jim’s franchise model so effective that last year they expanded by taking on the role of New Zealand regional franchisors for Jim’s Cleaning.
for hard-working go-getters
‘With some 4,000 franchisees, Jim’s is the biggest home services franchise in the world,’ explains Brendon. ‘In New Zealand alone, there are over 400 Jim’s franchisees across six divisions and the brand is recognised by 96 percent of the public. That means massive opportunities for people like Ana and Jenny who want to have their own business within a reputable framework. We currently have just 21 Jim’s Cleaning franchisees here but plan to grow to 300 over the next three years so we are looking for lots of honest, hard-working go-getters.
‘The total investment is a very reasonable $34-36,000 +gst depending on region and includes equipment, comprehensive training and ongoing support, customised accounting and time management apps, discounts with major suppliers, and powerful marketing packages with website and Facebook promotion to help generate new clients.
‘On top of all that is Jim’s famous Pay-for-Work Guarantee which ensures an income of up to $1100 per week while you’re getting established. After that, it’s not unknown for a Jim’s Cleaning franchisee to turn over $40,000 a month – an amazing return on investment.’
Ana and Jenny followed very different paths to Jim’s Cleaning. Samoan-born Ana remembers her early years involving crowded accommodation and little money but enduring optimism for the future. ‘I started studying nursing and then met my future husband Jacques and we had our two sons, Ryan (22) and Derek (17),’ explains Ana. ‘For me it has always been family first so I worked in various jobs while they were growing up. Talking over the dinner table one day about our dream of being in business for ourselves, Derek suggested that I look at a cleaning franchise – so I did. I thought Jim’s Cleaning was head and shoulders above the rest and there was an opportunity here in East Tamaki, so we started in June last year and haven’t looked back since. Jacques and my mum are a big help and when we get overloaded, I have two cousins to call on. The demand for Jim’s Cleaning is really big, so business is great!’
Jenny and Ian escaped Auckland for the Waikato town of Cambridge in 2016, but even with a background in hospitality and administration Jenny found it hard to find employment. Ian found the same. ‘We’d been interested in franchises for quite some time, so we decided it was time to look seriously and came across Jim’s Cleaning,’ says Jenny. ‘We felt reassured that it was a member of the Franchise Association, liked the fact that it was a fixed royalty so you weren’t financially penalised for doing well, and were impressed by the Pay-for-Work Guarantee.
‘We learned that cleaning was more rewarding than you might expect if you were prepared to work at it. For us, Brendon and Tracey clinched the deal by being patient, giving us all the information we needed but never putting us under pressure. We started in January and have already employed a part-timer to help us handle demand. There’s tremendous potential and the Jim’s brand is opening doors for us all the time.’
As Tracey says, ‘Franchising is all about working for yourself, but not by yourself. If you want a proven business model with a brand that really helps you, contact us at Jim’s Cleaning and find out more.’
See this advertorial on page 19 of Franchise New Zealand magazine Year 27 Issue 2
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