Business Profiles

by The Coffee Guy

last updated 21/11/2014

The Coffee Guy
JOB SATISFACTION makes the difference

by The Coffee Guy

last updated 21/11/2014

The Coffee Guy franchisee signs on for another five years of the good life

Michael Baxter enjoys his franchise so much he has just renewed his agreement for another five years. ‘It more than pays my mortgage and bills and I thoroughly enjoy the lifestyle it provides,’ grins The Coffee Guy franchisee. ‘I start work early and am free all afternoon to play golf or whatever.’

Made redundant by an Auckland software company five years ago, Michael decided to return to his Tauranga roots and find a business of his own. ‘I’d been a McDonald’s manager at one stage in my life, so I was very familiar with the hospitality business and the need for good service. What I needed was something affordable I could run myself, and when I looked at Franchise New Zealand magazine the opportunity that stood out for me was The Coffee Guy.’

Michael contacted the franchise and took up the invitation to phone all their existing franchisees before he made a decision. ‘I established there were no hidden costs or agendas, and asked all the franchisees: “Would you do it all again if you had the choice?” They all said “Yes,” which was enough for me.’

For Michael, a big advantage of The Coffee Guy is that franchisees pay a flat fee rather than a percentage of sales. ‘This means that the more you work, the more you get out of it. For my first two weeks after training I had The Coffee Guy business developers working with me to set up my initial round, and it’s been growing ever since. For the last two years, I’ve also had a regular Saturday morning fixture at Tauranga Farmers’ Market, which works really well for me.’

When Michael first started he had invaluable advice from another local franchisee. ‘We became really good friends and still play golf together,’ says Michael. ‘Now I really enjoy passing on the knowledge to the next generation of franchisees. This really is a fantastic little business – I’ve only put 50,000 kms on my van in five years, doing the GST takes me half an hour a month and I have regular clients who’ve been with me since I started. The appeal is simple – if you make good coffee, people will come back for that every time.’

The Coffee Guy offers a surprisingly affordable starting point for those wanting to get into the hospitality industry, says franchise sales manager David Bernard. ‘It also has the bonus of being run by Retail Food Group - one of Australasia’s most experienced franchisors. We have a team of local experts to help franchisees every step of the way and franchisees like Michael happy to share their experiences. To learn more, give me a call today.’

This advertorial is taken from Franchise New Zealand magazine Volume 23 Issue 01

Contact details for The Coffee Guy

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