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THE COFFEE GUY - COFFEE THAT COMES TO YOU
The Coffee Guy mobile baristas combine flexibility with guaranteed earnings
As the old song says, they've got an awful lot of coffee in Brazil. So when a Brazilian barista decides to buy a coffee franchise, you can be sure that she's making an informed decision - and that's why The Coffee GuyTM franchisee in Parnell is a Coffee Girl.
Carolina Figueira arrived in New Zealand six years ago and started working in various cafés around Auckland. ‘I had a burning ambition to own a business of my own eventually, and knew that coffee was a profitable business to be in, but there were just two problems,' smiles the young entrepreneur. ‘First, most café franchises require a lot of money and second, I wanted something flexible enough to be able to arrange my earning hours around my three-year Bachelor of Business Studies degree course at AUT.'
She found solutions to both problems with The Coffee Guy. With 29 franchisees in the North Island, The Coffee Guy is one of the larger coffee chains in the country. But the big difference is that there are no expensive premises or staff hassles - instead, The Coffee Guy franchisees all deliver their quality espresso coffee from specially-branded mobile vans. That makes the business affordable - Carolina was able to finance the purchase of her Parnell territory three months ago with a loan from Westpac - and manageable in terms of hours. Carolina's route services local businesses on a timetable designed to suit her study times and, of course, there are no late evenings.
The Coffee Guy franchise was created by Richard Karam, who has carefully structured the business to ensure that franchisees can earn money from the moment they start up in business. ‘For their first two weeks, our operations team goes out with each new franchisee in his or her own area to meet potential customers and let them know that The Coffee Guy is coming to them,' he explains. ‘This approach soon produces a turnover equal to $100,000 a year with a profit of $700 a week. If you're not making that profit after just three months I guarantee to make up the difference,' promises Richard. ‘I'm proud to say that our systems are so efficient and our product so good that no one person has ever had to make a claim.'
The franchise is structured to be affordable, as Carolina discovered. The investment required is just $37,500+gst and includes everything a new business needs at set-up stage - uniforms, branded umbrella, table, sandwich board and all coffee-making equipment and consumables. Training ensures that all franchisees are fully qualified baristas so that their customers get a better coffee than they could find in their local café. ‘Our beans are locally-roasted to ensure total freshness,' promises Richard. The specially-designed mobile espresso vans can be leased from cashflow, keeping the ingoing costs to a minimum, or can be bought outright on favourable terms. ‘Whatever your need, we offer a payment method to suit,' Richard says.
The Coffee Guy is perhaps appreciated even more in areas where it's hard to get a quality cup of coffee. Murray Gallagher has been operating for the last six months in the industrial area of Auckland's Mt Wellington. After 20 years working for himself in engineering and commercial cleaning businesses, Murray recognised the advantages of franchising.
‘When you're establishing a business it's always easier to have support,' he says. ‘I knew it was vital when I started looking at a coffee business for my son - and I've appreciated it even more now he's gone back to college and left the business to me most of the time!' Murray says he was always confident the franchise would succeed because so many people enjoy coffee. ‘Of course, it's a bit of a roller-coaster ride in the first couple of months but all businesses are like that,' he reflects.
Murray says he would have no hesitation about encouraging others to take up a Coffee Guy franchise. ‘It's certainly turned out really well for me because my son earns as well as learns and when he's working I can play golf,' grins Murray. ‘The Coffee Guy franchise has certainly allowed me to organise a life-style that suits me. Others who want to work hard and build up their business will be well-rewarded, but I'm enjoying mixing a good life-style with having an income that'll support me comfortably.'
The Coffee Guy now has franchise opportunities available throughout New Zealand. The brand has just started to appear in the South Island, with the first Coffee Guy franchisee operating in Nelson and five others scheduled to start soon. ‘Opportunities in the South Island are wide open, and there are plenty of areas available throughout the North Island too. If you want to see if there's one where you want to live and work, contact Tim Thorburn, our franchise manager, today.'
Carolina Figueira says she has no trouble achieving her goals thanks to her franchise. ‘Coffee is a good business to get into and The Coffee Guy has been exactly what I expected ,' she says. ‘I wouldn't hesitate to do it again. There's less risk with a franchise and yes, you can make it fit the lifestyle you want.'
This advertorial is taken from Franchise New Zealand magazine Volume 16 Issue 3
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This material is copyright © Franchise NZ Marketing Limited, Franchise New Zealand ™ magazine and Franchise New Zealand On Line . While it may be downloaded for personal use, no part may be reproduced in any form whatsoever without the specific written permission of the publisher.