V.I.P. HOME SERVICES
PUTTING PEOPLE FIRST
in this article:
We put our franchisees and their profitability first, say V.I.P. Home Services - something that was obvious at their recent conference
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Estelle Logan, V.I.P. founder Bill Vis, John Logan and Rose Vis celebrate 21 years
V.I.P. Home Services 21st anniversary celebrations
If we select the best people and train them well, they will succeed. If we put our franchisees and their profitability first, it will come back to us. If we support them through whatever business and life throw at them, they will be happy and stay with the franchise for a long time. We may not be the biggest but we are the best – and that’s why we and our franchisees are proud to be V.I.P.’
Estelle and John Logan believe that franchising is about relationships as much as business, and that’s clear from the passion with which Estelle talks about their philosophy. It’s an approach that was obvious at V.I.P. Home Services’ conference in Auckland recently which also marked Estelle and John’s 21 years as national franchisors for the brand in New Zealand. Over 120 people came together to celebrate, including Bill Vis, who founded V.I.P. in Australia 37 years ago.
Proud to be V.I.P. was the theme of both the conference and the birthday dinner, and the mutual respect between franchisees, regional master franchisees and long-term suppliers was evident not only in the speeches but throughout the whole two days.
‘Many of our suppliers have been with us from the very beginning, and that loyalty through thick and thin translates into our relationships with our franchisees and customers, too,’ says Estelle. ‘In fact, franchisee number 19 – Peter Kelly and his son Jason in Meadowbank – has been with us since May 1994 and we still have customer number 10, who is on the North Shore. 21 years ago, we were told the average period of time for a franchisee to stay in a home services business was three years. Well, the average in V.I.P. is more than double that! What does that tell you?’
V.I.P. offers two different types of franchise: outdoor (lawnmowing, gardening and outside jobs) or indoor (all types of cleaning). ‘You choose what level you start at and enjoy the security of an income guarantee while you’re getting established,’ says Estelle. ‘The average investment is between $25-30,000 +gst and equipment, and you can then build up your income to your required level, employ staff or on-sell extra work to new franchisees.
‘For people looking for something bigger, we have regional master franchise opportunities available in some parts of the country, too – contact me directly for details.’
According to John, the secret to the success of V.I.P’s franchisees in New Zealand has been the fact that franchisees are taught to run a business, not just mow a lawn or clean a house. ‘A lot of people in small business don’t receive that training and, once they start, they don’t have anyone to discuss their issues and opportunities with. But V.I.P. franchisees do – we select people who actually want to do more than just buy themselves a job, and then we give them the support they need to grow.’
A look through the programme for the conference confirms that. Sessions included financial and cashflow basics; taking the fear out of health and safety; quoting, time management and increasing business value; insurance packages and how to make a successful claim; a hilarious session on sales; how to use branding and social media effectively; and the launch of V.I.P’s tools of the future – a suite of apps which enable franchisees to control many aspects of their business online. ‘Everyone got really excited about that – some even bought smartphones on the way home so that they could start using them immediately!’ laughs John.
And the conference also drew upon V.I.P’s own experts – some of the many franchisees who have won titles in the annual Westpac New Zealand Franchise Awards year after year – for case studies and panels on working on the business, not in the business. As life coach Petris Lapis, who closed the conference with her session on Mindset for Success, pointed out, ‘These people didn’t wake up one day and say “I’m going to win an award!” – they planned what they needed to do to improve their businesses and the awards followed.’
‘While our national conference was a huge hit, it’s important to recognise that learning is not a once-a-year thing,’ says Estelle.
‘Another important aspect of V.I.P’s support is the meeting that each of our area masters holds in their region every month. This is a two-hour business meeting after work with a supper but no alcohol. We take real experiences and turn them into training opportunities, address hot issues and invite questions from franchisees on any topic at all. For example, after a bereavement recently, we did a session on wills and bank accounts – it’s all about sharing practical solutions to real issues.
‘It’s the V.I.P. way to provide guidance and a family culture which brings everyone together. It’s what makes us Proud to be V.I.P.
If you’re thinking about owning your own business, Estelle and John suggest 12 good reasons to consider a V.I.P. Home Services franchise
- Your exclusive territory means that you receive every enquiry from your area, even beyond your income guarantee level. We don’t stop sending you referrals.
- We guarantee your actual income, not just your average work level, and we guarantee to pay out the guarantee every two weeks, in real money.
- We teach you how to quote your own work so you’ll be happy with the price. You’ll never be wasting your time quoting: if you have free time in your day, quoting for more work is exactly what you should be doing. And when you’re working to capacity, you can simply pass the leads on to another franchisee.
- We teach you how to schedule your work so you can fit your work around your life, not the other way round. Manage your own time.
- Your customers pay you directly so you receive steady regular income all the time. Manage your money yourself.
- Our modest, flat franchise fees do not increase as you take on extra work. Keep the extra income for yourself.
- You receive four weeks’ paid training in all aspects of running your new business – not just how to mow a lawn or clean a house.
- As your business grows, you can employ staff to help you so your income isn’t restricted to the number of hours you alone can work.
- Our exclusive sell-back system provides the opportunity to sell work back to us from time to time, helping to compact your round and improve your profitability.
- Our systems and technology are proven over 37 years and continue to improve each year.
- Only V.I.P. Home Services has won the Best Home Services Franchise System award for three years running.
- We select the best people and train them to be the best. If you qualify, we’ll do everything we can to help you succeed.
This advertorial is taken from Franchise New Zealand magazine Year 25 Issue 3
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Contact details for V.I.P. Home Services
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advertiser info: franchise business opportunity
|industry home services||investment $50k - $200k + gst||number in NZ||FANZ member yes|
|contact Estelle Logan
p 0800 84 74 96 m 021 489 861
|investment from||$50k - $200k + gst|
|number in NZ|
This material is copyright © Franchise NZ Marketing Limited, Franchise New Zealand ™ magazine and Franchise New Zealand On Line . While it may be downloaded for personal use, no part may be reproduced in any form whatsoever without the specific written permission of the publisher.