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FRANCHISE EXCELLENCE RESEARCH
WEBINAR - INSIGHTS & HIGHLIGHTS

by Simon Lord,
last updated 16/07/2012

in this article:

July 2012 - A webinar on Thursday 12 July will share highlights from a study on excellence in franchising based on the personal characteristics and business results of over 2,500 franchisees in Australia and New Zealand.

The Franchise Success Study has been conducted by Greg Nathan and his team at the highly-regarded Franchise Relationships Institute and the findings have generated enormous interest from franchisors around the world wanting to use this knowledge to increase franchisee performance and satisfaction.

FRI ReportThe study sought to find out what drives franchisee performance and satisfaction in today’s environment. The full report contains data from Australian and New Zealand franchisees who completed an in-depth 210 item questionnaire assessing how their backgrounds, lifestyle, work habits and personal characteristics impact on their success. It provides evidence-based guidance in how to recruit, train, support and lead franchisees throughout their journey. It also contains a new model, The Franchisee Wheel of Excellence, that franchisors can use  to assist franchisees achieve operational excellence. The 118-page report can be purchased online here.

The Institute is also hosting a FREE webinar on Thursday 12 July 2012 from 2pm to 3pm New Zealand time where it will share the following top level findings from the study:

  • Current benchmarks on key measures of franchisee satisfaction.
  • The habits of successful franchisees and implications for recruitment, training and support.
  • The attributes that most drive financial performance of franchisees.
  • The seven biggest predictors of franchisee satisfaction.
  • What franchisors must do to drive excellence in their franchise networks.
  • A new model for helping franchisees boost performance.

This should be of interest to all franchisors, franchise support staff and master franchisees, especially those who are not attending the franchise conference in Paihia next weekend. Franchisor executives who have already seen the presentation have commented:

'Fantastic. Good sanity check on your established processes and systems.'  - Bert Cotte, Franchising Manager, McDonald’s Australia

'Awesome transparent display of data.' - Ray Bryant, CEO, Looksmart Alterations

'Excellent insights to help us strategise and plan our next steps.' -  Chris Melrose, Group Manager, Kumon

 'Relevant and useful insights that will make a meaningful difference to our business.' - Anthony Ziino, Franchise Best Practice Manager, RAMS Financial Group

REGISTER HERE for the seminar online. Note: The webinar takes place from 2pm to 3pm NZ time.

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