advice | business profiles
THE COFFEE GUY - COFFEE AND CREAM
Fixed fee means The Coffee Guy franchisees are free to earn cream
Having been in retail for several years, Sandra Neame is very used to dealing with customers. ‘But I was interested in something new and I’d always liked the idea of coffee, especially as I managed a café for a bit. I’d seen The Coffee Guy vans everywhere so I did my research as a customer. I bought coffees and talked to several of the franchisees and basically asked them what the story was. The responses were very favourable from them all, but some of my friends and colleagues had a different opinion.
‘One said franchises were just a waste of time and I still have friends who simply don’t grasp the concept at all. Despite my doing very well I think they believe that the franchise takes a whopping percentage and the franchisee doesn’t make any money at all. Of course, with The Coffee Guy that’s not the case. We pay a fixed fee so everything you earn after that is yours – it’s the cream on the top.’
Sandra has run her own The Coffee Guy business for over two years. ‘I have a regular round in Ellerslie and I now know enough of my customers for them to be able to give me the names of who they’re buying for and know exactly what they have. I must admit that when I did my homework on the figures before I started I thought I’d never meet my targets, but it now meets my expectations – and more! Just on my ordinary round I’d do well enough, but I also enjoy doing some of the events and weekend work and I’m getting asked back regularly. Throughout the winter I do the junior soccer and that provides a very handsome dollop of cream – with no extra fees, of course. What I earn is up to me.’
‘You don’t need previous experience in this industry,’ says Richard Karam, director of The Coffee Guy. ‘It is not a huge investment, either. $35,000 +gst gets you the franchise area, full training and support, and we have a number of very affordable finance packages available for the custom-fitted van. If you are a real “people person” then you have all the essential requirements to succeed. Our franchisees are in a position to earn as much as they want entirely depending on the work they are prepared to put in.’
And Sandra shares her tips for success. ‘Be reliable and have the right attitude,’ she says. ‘The Coffee Guy is a great concept and I can’t fault the support I get from the guys in the office – they are always there if you need something. If you work it properly it can’t fail!’
This advertorial is taken from Franchise New Zealand magazine Volume 19 Issue 2
Contact details for The Coffee Guy
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This material is copyright © Franchise NZ Marketing Limited, Franchise New Zealand ™ magazine and Franchise New Zealand On Line . While it may be downloaded for personal use, no part may be reproduced in any form whatsoever without the specific written permission of the publisher.