QUALITY COFFEE DESERVES QUALITY PEOPLE
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Hudsons Coffee seeks master franchisee and franchisees to bring the proven brand to New Zealand.
1998 was a significant year. Google was founded; Europeans agreed on a single currency; Auckland’s central city endured a five-week power outage. Across the Tasman, friends Ros Turner and Mark Hawthorne returned from their OE to Melbourne and identified the city’s need for delicious, high quality espresso coffee. In December they opened Hudsons Coffee in Elizabeth Street, and helped fuel the growth of Melbourne as one of the world’s coffee capitals.
20 years on, Hudsons Coffee is part of the Emirates Group and will be opening its 100th café. It’s celebrating by offering New Zealanders the opportunity to become Hudsons Coffee franchisees, and the company is also looking for a suitably qualified New Zealand master franchisee. This could be an entrepreneur, partnership or established company looking to diversify with a new brand.
‘If you’re one of the million and a quarter people from New Zealand who visit Australia annually, you’ve probably seen the Hudsons Coffee brand,’ says Adam Summerville, the company’s Managing Director. ‘Our cafés can be found in all major international and regional airport terminals, as well as bustling CBD’s and hospitals across Australia.
‘This provides potential franchisees with a high degree of brand awareness even before the first outlet opens in New Zealand. And, of course, with close to 1.8 million Australians flying into New Zealand annually, there’s no doubt that many will make a beeline for the first Hudsons Coffee outlet they see. Apart from our famous coffee blends and other beverages, our menu has something for everyone from gourmet delights to classic favourites, seriously decadent sweets and seasonal surprises.’
In addition to offering a clean slate with a known brand and a proven system, Hudsons Coffee provides the opportunity for franchisees and the master franchisee to be in partnership with one of the world’s leading companies. Emirates is well-known here as a result of its long-running role as naming rights sponsor with Team New Zealand, which paid off when they brought the America’s Cup back last year.
‘Our wholly-owned subsidiary, Emirates Leisure Retail, bought Hudsons Coffee in 2009. Since then, it’s expanded via both franchised and company-owned outlets, and of course the Group’s connections with the travel industry have led to our expertise in servicing airports. We’ll be opening a company-owned outlet in the Domestic terminal at Auckland Airport soon, and want to hear from potential franchisees and master franchisees right now.’
Location is obviously a vitally important consideration. ‘In addition to transport hubs, we find CBD’s and busy high streets work extremely well for us – we tend to keep away from malls and shopping centres with their high rents. Our franchise model not only has the flexibility to operate various sizes of outlet profitably, but coffee carts and kiosks, too.’
Adam is well-placed to judge the Hudsons Coffee model, having a strong history in food and beverage retail including senior positions with one of the world’s largest hospitality providers, 15 years managing hotel groups within Australia, and owning his own successful Sydney hotel. He joined Hudsons Coffee in 2012 and now sits on the main board of Emirates Leisure Retail Australia.
Under Adam’s stewardship, Hudsons has introduced décor and fit-out changes designed not just to enhance efficiency and profitability but to embrace the spirit of independent coffee outlets. ‘The result has been 98 percent customer approval and double-digit sales growth,’ Adam says. ‘Our menu is also constantly evolving to meet changing food trends and customer demands.
‘What haven’t changed are our freshly-roasted bespoke coffee blends: Premium and Barista’s Choice, along with a rotating seasonal blend, have been consistent favourites with our customers for 20 years. Don’t underrate the appeal of our coffee – along with great customer service, it gives us a razor-sharp competitive edge.’
Adam says that one of the keys to a successful franchise network is building strong relationships with franchisees. ‘For this reason, Hudsons Coffee has strong support systems and people to assist our franchisees at every stage of their franchise journey. We provide a comprehensive training programme, assistance with site selection, turn-key design and fit-out. There’s also a specially-designed communications platform called ELLE that keeps franchisees informed of the latest products, support tools and staff training resources, and encourages networking among franchisees.
‘The franchisor team assists with recruiting and training staff, while ongoing support from a dedicated consultant helps franchisees maximise their sales and increase profitability. Investment levels vary according to location and style of outlet.’
And for those seeking a bigger opportunity, there’s the master franchise to consider. ‘If you’ve got a strong understanding of the local New Zealand market, a willingness to invest in a proven brand and operating system and the commitment to develop a national chain, contact us immediately.’
See this advertorial on page 71 of Franchise New Zealand magazine Year 27 Issue 01
Contact details for Hudsons Coffee
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This material is copyright © Franchise NZ Marketing Limited, Franchise New Zealand ™ magazine and Franchise New Zealand On Line . While it may be downloaded for personal use, no part may be reproduced in any form whatsoever without the specific written permission of the publisher.