New Zealand's Best Source of Franchising Information Since 1992

Linkedin Twitter Googleplus Facebook
The Franchise Advice Centre

directory | for sale | business profiles | BurgerFuel


by BurgerFuel,
last updated 07/08/2018

Want to be involved in a fast-paced burger-making machine? BurgerFuel, the iconic Kiwi gourmet burger brand, wants franchisees for both new builds and existing stores

click images to enlarge

BurgerFuel store front

BurgerFuel store front

"The ideal BurgerFuel franchisee will have a fierce passion for business"

"The ideal BurgerFuel franchisee will have a fierce passion for business"

BurgerFuel might be a global burger concept these days but it was proudly born and bred in New Zealand. Now the long-established brand is calling on aspiring franchisees with a passion for gourmet burgers to register their interest in owning a BurgerFuel store and joining this unique business.

BurgerFuel was launched by founder Chris Mason on Auckland’s Ponsonby Road in 1995. Since then, the only way has been up: BurgerFuel now operates almost 100 mostly-franchised stores across New Zealand, Australia, the Middle East and most recently, the USA.

‘This brand has a stellar reputation for bold burgers made from fresh, natural, wholesome ingredients, and an option-filled menu catering to all lifestyles,’ says Jason Lowery, Country Manager for BurgerFuel NZ. ‘When you buy a BurgerFuel franchise, you’re not just buying a gourmet burger business – you’re buying into a 360-degree lifestyle experience.’

This experience extends far beyond the product: BurgerFuel proudly run their own radio station, Radio BurgerFuel, as well as an in-house arts programme called Creative, Sweet. ‘Be it graffiti, illustration, graphic design, videography or tattooing, we’re all about it, and we like supporting other people who are too,’ says Jason. In addition, the brand has a full collection of custom-built American muscle cars within its Speed and Custom programme, with many of these custom cars owned by franchisees.

locations available now

With current opportunities in locations such as Auckland, Nelson, Dunedin and Whangarei, the quest is on to find the right candidates to take the helm of both new developments and existing sites. Jason explains that you have to be a very special type of person to own a successful BurgerFuel and drive it forward.

‘Being a BurgerFuel franchisee takes a lot of energy, and a profitable store requires continual attention,’ Jason says. ‘This means we’re looking for franchisees who are keen to roll up their sleeves, throw themselves into day-to-day store life, and eat, play and live the brand every day.’

‘The ideal franchisee will have a fierce passion for business and be ready to dive headfirst into the fast-paced world of BurgerFuel.’

everything you need

Jason says that when it comes to support, BurgerFuel provides it all. ‘Franchisees become part of a strong and modern franchise model. They benefit from robust operational support and sophisticated systems, as well as the world-class training and marketing programmes that BurgerFuel provide to aid the development of successful ventures.

‘Essentially, BurgerFuel provides everything franchisees need to run a BurgerFuel store and develop their own burger empire, from site selection support and a turn-key store through to on-going operational and marketing support.’

is it for you?

So what do you need to become a BurgerFuel owner? ‘Previous experience in hospitality is beneficial, although not essential for the right franchisee,’ says Jason. ‘A love of gourmet burgers and extremely sound financial knowledge, however, are absolute musts – along with total commitment to succeeding in your own store.

‘We’re excited to meet interested parties that are highly motivated and passionate about the brand, the industry, people and the product. If that sounds like you, we encourage you to visit our website, experience the BurgerFuel vibe and apply to find out more.’  

See this article on page 53 Franchise New Zealand magazine Year 27 Issue 1 

Contact details for BurgerFuel

For more information and advice on buying a franchise get your FREE copy of Franchise New Zealand magazine.

We welcome links from other websites to this article. Please note that this article is copyright © Franchise NZ Marketing Limited, Franchise New Zealand magazine and Franchise New Zealand On Line. While it may be downloaded for personal use, no part may be reproduced on any other website, in electronic or printed form or in any other form whatsoever.

advertiser info: franchise business opportunity

industry food and beverage investment $300,000+ number in NZ 55 and globally 83 FANZ member yes
contact Jason Lowery telephone email find out more listing

advertiser info

industry food and beverage email phone
FANZ member yes
investment from $300,000+
number in NZ 55
number globally 83
contact Jason Lowery

other articles you may be interested in:



Send for your free copy of our printed magazine, New Zealand's most respected,


Westpac_tile_ad_2016 Franchisenz Dominoslogotile Epiphany_logo_tile_web Freelisting Burgerfuel_logo_tile_web Goodwinturnerlogotile
Goodwinturnerlogotile Westpac_tile_ad_2016 Franchisenz Dominoslogotile Epiphany_logo_tile_web Freelisting Burgerfuel_logo_tile_web
Burgerfuel_logo_tile_web Goodwinturnerlogotile Westpac_tile_ad_2016 Franchisenz Dominoslogotile Epiphany_logo_tile_web Freelisting
Freelisting Burgerfuel_logo_tile_web Goodwinturnerlogotile Westpac_tile_ad_2016 Franchisenz Dominoslogotile Epiphany_logo_tile_web