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last updated 03/04/2012

SKIDS after-school care delivers personal and financial rewards


Lisa Walker is the single mum of an eleven year old; Wayne Johnson, the happily-married father of a toddler. She was a lecturer in education from the South Island; he trained as a graphic designer in South Africa. What do they have in common? They represent just two of the many walks of life which come together as franchisees of Safe Kids In Daily Supervision - SKIDS, for short.

The franchise is New Zealand's largest private provider of after-school care, catering to children 5-13 years old. Each SKIDS franchise is based at a school site providing a safe environment and structure that includes homework time, planned activities and free play. In addition to before- and after-school care, SKIDS also offers holiday programmes. There are currently 38 sites in Auckland alone and the franchise is carefully expanding throughout the country.

Business or teaching experience is not necessary but, as Lisa and Wayne happily confirm, enjoying interacting with children and parents definitely is. Both brim with enthusiasm about the personal and financial rewards of their businesses.

Fast Mover

‘After I moved from Christchurch to Auckland, as a single working parent I was finding it increasingly difficult to spend quality time with my daughter,' Lisa says. ‘I was questioning what else life could offer when I received a note that my daughter's after-school care was under new management. This made me think of after-school care as a business opportunity. I looked around, discovered SKIDS, liked what I saw and then things really moved quickly. Just three weeks from clicking I had resigned my job and become the SKIDS franchisee at Bayfield Primary.'

Was it a good decision? You bet - Lisa has joined the growing number of SKIDS franchisees to own a second site. In July this year, just seven months after buying her first franchise, Lisa bought the Devonport Primary SKIDS site, too. In addition, her knowledge has been called upon to assist in training other franchisees and their staff. ‘Sharing knowledge is what it's all about,' she says. ‘The SKIDS franchise team have given me huge assistance in going from someone with no business experience to owning and managing two sites and it's been wonderful - rewarding on every level. And yes, despite running two businesses, I'm now spending a lot more time with my daughter.'

Welcome to Wayne's New World

Wayne Johnson says his SKIDS franchise and wife Monique's full-time graphic design job bring in a comfortable double income for a young family. Wayne is a mad-keen sportsman who gave up freelance graphic design several years ago to sell gym equipment. Made redundant earlier this year, he was introduced by his parents to SKIDS franchisor, Dawn Engelbrecht.

‘They felt a SKIDS franchise could be ideal for me,' he says. ‘Back in South Africa I loved helping out at the play school my aunt ran, but owning and managing something similar myself was altogether different. Unlike Lisa, I really took my time,' Wayne laughs. ‘I asked a lot of questions and studied the financials. What impressed me was how measured growth would achieve very good financial returns. In May this year I became owner of the SKIDS site at Bucklands Beach Primary and haven't looked back.'

The SKIDS franchise is available from $25,000 +gst and includes a school site leased for five years, full training and assistance with enrolling children, preparing programmes and recruiting and training staff. There are opportunities throughout the country and franchisees need no previous experience as all programmes are planned and prepared with the assistance of the franchisor, who also provides support in other areas of business management.

‘If I have a question about administration, accounting or whatever, they're on to it,' says Wayne. ‘They also help with ideas and are really supportive of franchisees putting their own ideas into programmes. There's not one second when you feel lost or in any way alone. I can't speak highly enough of the SKIDS franchise.' 

This advertorial is taken from Franchise New Zealand magazine Volume 17 Issue 4

Contact details for SKIDS

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