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BIG START TO YEAR FOR SKIDS AND KIDS

by Simon Lord,
last updated 21/02/2018

22 February 2018 - Business confidence may have taken a hit last year after the uncertainty following the election, but don’t tell that to sKids. Like several other franchises, the popular child care provider has reported a storming start to the New Year.

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The Big Hoot cushion cover combines five of the top designs from sKids kids nationwide. It will be sold to raise funds for the Child Cancer Foundation.

The Big Hoot cushion cover combines five of the top designs from sKids kids nationwide. It will be sold to raise funds for the Child Cancer Foundation.

sKids (Safe Kids in Daily Supervision) opened five new centres in Auckland, Rotorua, Hamilton and Wellington for the start of the new school year, with franchisees and staff in place to provide before-school, after-school and out-of-school care. Franchisees can also expand into holiday, cooking and intermediate programmes.

There are now over 170 sKids centres around New Zealand, making the franchise the leading provider of such services. It takes its position seriously, looking for ways to ‘give back’ to the community and especially to the children and families it serves.

‘At the beginning of the school year, the sad truth is that many New Zealand kids can't afford to start school because of the cost of the equipment and uniforms they need,’ says sKids marketing manager Bex Woolfall. 'This means that they are coming from behind right from the start of their education. Through our charity, Kiwi Kids Education Foundation, 800 more kids across the schools we serve will have the opportunity to start school on time. Each of them will receive a $50 voucher towards their stationery and school uniform. It means a big investment – the total contribution is over $40,000 – but we believe Kiwi kids are worth it.’

Getting involved

According to the 2017 Survey of Franchising, almost a quarter of all the 631 franchises in New Zealand each contribute over $100,000 to charity every year (see our article Good Citizens). Other ways in which sKids gets involved include sponsoring a giant owl in The Big Hoot Art Trail to raise funds for the Child Cancer Foundation.

‘Rather than just sponsoring, though, we have created opportunities for our kids to get involved, including designing a 'NightOwl’ cushion cover,’ says Bex. ‘We put the top designs to the vote through Facebook, and now the top five will feature on the cushion cover to be sold for charity during the trail. We’ve designed our own Owl T-shirt, too.’

And, as if that wasn’t enough, ‘We’re releasing a charity single, which people can download on iTunes,’ says Bex. ‘Once again, sKids kids got the chance to audition with the top five going on to record the single.’

As sKids franchisor Dawn Engelbrecht told Franchise New Zealand last year, ‘Children at any age can be vulnerable, but if we can make a difference by inspiring, motivating and proving to those children that they have untapped potential, who knows what a difference it could make later on?’

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