NEW TECHNOLOGY ALLOWS DELIVERIES AT THE DROP OF A PIN
Domino’s Anywhere is a maps-based pin drop feature for mobile customers wanting picnic blanket pizza deliveries
Domino's Pizza New Zealand is quick to adopt new technologies and at the forefront of some of the food and beverage industry's most exciting innovations. Now, according to Domino’s New Zealand General Manager Scott Bush, the newest feature in the Domino’s App and mobile website allows customers to enjoy pizza in any location and not be restricted to a delivery address.'We know that pizza is a social sharing food, and many of these occasions occur outside a residence such as a picnic in the park or a day at the beach,' said Mr Bush.'With Domino’s Anywhere, customers will be able to pin drop their location and our Delivery Experts will be able to meet them outside with their piping hot delivery.'
When a customer uses Domino’s Anywhere, first launched in the Domino’s Netherlands market from an internal idea on how to service customers better, the platform will be able to detect that the selected location is outside. The app will then prompt customers for further information including delivery instructions and safety inclusions. Domino’s team members must also be legally permitted to access the delivery area.
Mr Bush, once a pizza delivery driver himself, explains, 'To receive a delivery in an outdoor area we ask that customers are in an easily accessible location, that is well-lit and within 100 meters of a street address. This allows our team members to safely find our customers as quick as possible ensuring a fresher and hotter pizza.' Mr Bush also said that Domino’s Anywhere will improve the customer ordering experience for those customers who want to order to a residence, as it automatically locates the address and connects the customer with their closest store. Using Domino’s Anywhere to order means that customers no longer have to type in their address, streamlining the ordering process and helping to ensure accurate details for the delivery.
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