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ESQUIRES OPENS 14TH CHINESE STORE

by Simon Lord,
last updated 23/06/2014

in this article:

The Beijing-based master franchisee for Cooks Global Foods-owned Esquires has opened its 14th store in China

The latest Esquires outlet in Beijing is the 14th to open in ChinaThe latest Beijing Esquires is located in a mall adjacent to a children’s play area close to another Esquires store located within the Crown Plaza Hotel building in Beijing. The new outlet is a joint venture between local entrepreneur Ellen Zhang and the Yunnan Metropolitan Construction & Investment Company (YMCI), a real estate development business owned by the provincial government of Yunnan. Ellen Zhang was formerly an Esquires franchisee in New Zealand.

In 2010, Esquires announced plans to open 250 stores in China. The company went public via Cooks Food Group in 2013.

Cooks chairman Keith Jackson attended the opening celebrations. Mr Jackson says the Chinese market is growing rapidly and is proving very resilient. 

'Esquires’ same store sales in China are ahead of last year by around 30 percent while overall sales are 80 percent up on 2013,' Mr Jackson says. 'Much of the overall increase in sales can be attributed to Esquires’ growth programme which has seen 7 new Esquires Coffee Shops open in China in just 12 months.'

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