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BURGERFUEL RICCARTON BREAKS FIRST DAY SALES RECORD

by Simon Lord,
last updated 15/01/2014

in this article:

15 January 2014 - BurgerFuel follows yesterday's investment announcement with more good news.

The new BurgerFuel restaurant in Riccarton has set a new first-day sales record for the company.BurgerFuel is continuing to pump out the good news. After yesterday's announcement that US company Franchise Brands has taken a 10 percent stake in the Kiwi-founded franchise, their latest store in New Zealand has set a new first-day sales record for the brand.

The news will have helped to maintain BurgerFuel's share price, which rose 80 percent yesterday on the news of the investment by Franchise Brands - founded by the creators of Subway. BurgerFuel Christchurch is located in the Bush Inn Centre in Riccarton and seats around 100 diners inside and out, making it the largest BurgerFuel restaurant yet in  New Zealand.

The company says that Christchurch-based fans have actively campaigned to get the New Zealand gourmet burger chain to bring their famous burgers to the city through social media and other channels. Some took their BurgerFuel addiction to the next level, like Christchurch resident Mark Anderson who took to trafficking burgers home on the plane from Auckland so he could get a BurgerFuel fix in his home town.

Mark comments, ‘They’re the best burgers I’ve ever had. We use trips to Auckland as an excuse to get BurgerFuel – I bring it back and have Bastard burgers for breakfast.’

Craig Notman, General Manager of BurgerFuel New Zealand commented, ‘The people of Christchurch have been especially vocal in their wish for BurgerFuel to open in their town. We’re thrilled that we have brought our freshly built gourmet burgers to the city.’

The store is being opened with local franchisees Stephan Schaefer and Malte Herzhoff. Malte comments,’“We’ve been working on BurgerFuel Christchurch for a long time and it is great to be open. Local excitement and anticipation around the opening has been huge and setting the opening day record this week has given us even more confidence that BurgerFuel will be a welcome addition to our Christchurch community.’

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