CONTOURS WOMEN'S GYM FRANCHISE SOLD TO NEW OWNERS
September 2012 - Micromode moves out of fitness and extends its beauty business as Contours NZ is sold to Business Franchise Group
Micromode, the owners of the Caci appearance medicine clinics, have sold their interest in Contours women’s gyms and taken on a new hairdressing brand instead. The Contours master franchise for New Zealand has been purchased by the Pakuranga-based Business Franchise Group (BFG). The sale was effective from 31st August 2012.
BFG already operates the New Zealand master franchises for Speedy Signs and EmbroidMe, which together have 30 stores around the country. Contours has 15 gyms.
BFG owners Grant and Sarah Archibald brought Speedy Signs to New Zealand in 1997, adding the sister franchise EmbroidMe in 2006. In 2007, the couple were named Speedy Signs’ international Master Licensees of the Year in 2007 – an impressive result in a company which has 1500 locations worldwide. The company has proven strength in franchise operations and sales and marketing.
According to David Smith, managing director of Micromode, ‘Whilst there will be a change of ownership, the new brand owners are planning in the immediate term to continue a “business as usual” approach, and will continue to build on the strength of the work undertaken in recent times towards new memberships and establishing a point of difference for Contours in the New Zealand market. Micromode see this as a good opportunity for the Contours brand to move forward in New Zealand with a clean slate, and believe that the Business Franchise Group, being very experienced franchisors, are ideally placed to lead the brand into a new era.’
Grant Archibald will be personally contacting all the Contours franchisees over the coming days.
Micromode has also announced that it has purchased the NZ master franchise for New Zealand for the UK-based brand Toni&Guy Hairdressing. David Smith says, ‘Toni&Guy, and associated product brand Label M, are a good brand fit with the positioning of the Caci franchise, the Smashbox and Murad brands, and the future strategic direction of the company as a leader in women’s beauty.’
Toni&Guy has over 420 salons in 42 countries worldwide, mostly franchised. The chain launched in Australia in 1995 and now has 35 salons there.
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