THE COFFEE GUY EXPANDS INTO NEW FORMATS
New Zealand’s largest mobile coffee franchise is expanding into fixed locations
The Coffee Guy has recently opened two new convenience coffee outlets: a drive-thru coffee kiosk on Tamaki Drive on Auckland’s waterfront, and an espresso bar on Queen Street in the city’s CBD.
‘We are really excited to be entering into two new areas and, so far, the response from customers and franchisees alike has been really positive,’ says Richard Karam, The Coffee Guy director and founder.
The Tamaki Drive kiosk services commuters making the trip into the city. The Portacom-style building is positioned to allow customers to pull up alongside the barista and grab a coffee without getting out of their car. ‘It is similar to our mobile coffee van drive-throughs except that we are operating from a fixed premise and the operating hours are substantially longer,’ says Richard.
The Queen Street location is closer to a small-format cafe. It is located within an ASB Bank branch but with street frontage, and provides The Coffee Guy’s standard hot beverage menu as well as a selection of food items and cold drinks.
Both locations are currently owned and operated by The Coffee Guy franchisor but the ultimate goal is to develop them into two new franchise systems. ‘Once we have tested and fine-tuned each model we will be offering them as new franchise opportunities,’ says Richard. ‘Our existing franchisees have shown significant interest and we believe the models will be attractive to other investors as well.’
The Coffee Guy was founded in New Zealand in 2006 and has already helped over 50 franchisees set up their own businesses. It aims to bring these new franchise opportunities to the market in early 2013.
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