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WHO ARE OUR READERS?

by Franchise New Zealand Magazine & Website,
last updated 30/07/2018

in this article:

Highlights from our Reader Surveys, including the latest of 530 visitors to the Franchise New Zealand website between November 2017 and February 2018.

Is this your first visit to franchise.co.nz 75% of respondents said YES
Are you intending to buy your own business? 79% of respondents said YES
What level of investment are you planning to make? (Stats show percentages of respondents; 26% chose not to answer this question)
$0 - $25,000 27%
$25,000 - $50,000 21%
$50,000 - $75,000 11%
$75,000 -$100,000 7%
$100 - $200,000 14%
Over $200,000 20%
How would you rate the information provided by Franchise New Zealand?
Poor 1%
Adequate 15%
Good 58%
Excellent 26%
Have you requested or received a free PRINT copy of Franchise New Zealand magazine? 79% of respondents said YES
Have you read or downloaded the DIGITAL version of Franchise New Zealand magazine 15% of respondents said YES
How long do you keep each copy of the print magazine?
A week 0%
Several weeks 18%
Several months 42%
Permanently 40%
Is it easy to find what you are looking for on the website? 90% of respondents said YES
Percentage of website visitors who will visit site again 99%

It is particularly worth noting the way in which the print and digital issues of the magazine work in conjunction with the website as a follow-up mechanism, in addition to having their own distribution channels which broaden the market.

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