Handling the media - free seminar for franchisors
posted on 2nd November 2017
2 November 2017 - Media expert Pete Burdon is presenting a full-day seminar in Auckland next week to show franchisors how to handle potential media threats and create positive media attention
‘The media can be your friend or your foe,’ says Pete Burdon. ‘If you are prepared, they can be your friend, even during a time where reputations are threatened. And let’s face it, that threat could be just around the corner.’
Pete is a former journalist and government press secretary, which puts him in the unique position of having worked on both sides of the news media fence. His sessions at the National Franchise Conference in 2017 were highly rated by delegates and opened the eyes of many to the value of media training. This seminar will go into the topic in far more detail - read more.