KFC uses VR gaming in new staff training programme
posted on 28th August 2017
KFC is incorporating the VR experience into a programme designed to show trainees how to cook its signature Original Recipe fried chicken. In order to get out of a virtual escape room, employees will have to play as a pair of disembodied hands to demonstrate (virtual) mastery of the five-step cooking process — inspecting, rinsing, breading, racking, and pressure-frying — all the while being cajoled by Colonel Sanders himself. The company says it's meant to 'instill pride' in KFC's heritage rather than being a serious training tool at this point, but it points to future uses of the technology in an industry where staff turnover means fast, efficient and inexpensive training is vital. Experience the game
KFC wanted to create a fun and engaging way to highlight the heritage behind its chicken recipe, using gamification and immersive participation to make it more memorable than say, a presentation or video. The experience -- dubbed “The Hard Way” -- will be shown at regional general manager training classes, quarterly franchise meetings and during corporate onboardings. Felix says that the experience is KFC’s “first foray” into VR.
The VR experience goes beyond linking a legacy company with modern tech. Through fresh characterization and storytelling, the training can better connect staff with the company's founder and mascot, capabilities and decades-long history, according to Jonathan Minori, design director with Wieden + Kennedy Lodge, the agency behind the project.