ESQUIRES FRANCHISEES OPEN IN PAKISTAN AND JORDAN
26 March 2018 - Esquires Coffee has opened outlets in two new countries as the New Zealand-owned franchise continues its global expansion
Esquires Coffee opened stores in Karachi, Pakistan, and Amman, Jordan, last week. The openings are the latest moves in the company’s strategy to take New Zealand’s third-wave artisanal, organic and Fairtrade café culture to the world.
The Pakistan store in the Zamzama district of Karachi is the first of a planned network of 40 stores to be rolled out across the country over the next ten years through master franchisees Bearhug Group.
The Amman store, in the affluent suburb of Daboug, is also envisaged as the first in a planned country-wide network of 30 stores to be established over the next 10 years by master franchisees Neat Hospitality.
The Esquires brand is owned internationally by the NZAX-listed Cooks Global Foods, excluding Australia and New Zealand, where the brand is owned by Australian-listed Retail Food Group. Privately-owned CCBS holds the master licence for Esquires in New Zealand. Cooks Food Group now operates nearly 100 Esquires-branded coffee houses in 13 national communities as diverse as Ireland, the UK, China, Portugal, Indonesia, Canada and many countries in the Middle East.
Cooks Food Group Executive Chairman Keith Jackson said demand for international brands and experiences is strong in both Pakistan and Jordan, and the local franchisees offer Esquires the local knowledge and expertise necessary to build a successful business.
'The Pakistan store is in Karachi’s busy Zamzama area, a popular and affluent quarter of the city populated by banks, offices, high-end shops, cafes and restaurants. It is the latest evolution of the Esquires café format, including a modern kitchen, an à la carte menu and design that reflects the best of New Zealand café culture. We are confident it will be a great launching pad for stores in Pakistan.'
'The Jordanian store, located in the affluent Daboug district of Amman, offers similar characteristics. With a population of just over four million people, the city can attract as many as two million tourists a year, ranking it among the most visited cities in the world. Again, it represents a great place from which to build out our presence in Jordan,' Mr Jackson said.
Over the last year Cooks has signed preliminary term sheets to extend Esquires’ presence into the Middle East, North Africa & West Asia, Hong Kong, Macau and Taiwan, and says it is in talks to appoint franchisees in a number of other regions.
'Globally, our brand and our franchise system are recognised for delivering results for franchisees. This was underscored by the naming of Esquires Coffee as the top-rated coffee store franchise in the United Kingdom by Elite Franchise magazine in late 2017. We are excited about the opportunities we see,' Mr Jackson said.
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