PROVEN - AND RISING
in this article:
Bakers Delight offers franchisees the right ingredients for success
What do you need to succeed in the competitive food retail market? Three key ingredients are quality, freshness and convenience, and that’s exactly what Bakers Delight offers. The combination not only keeps customers coming back day after day, but also creates a sustainable business with good margins that rewards franchisees for the work they put in.
It’s a formula that has been proven over time. The first Bakers Delight was opened in Melbourne in 1980 by Roger and Lesley Gillespie, whose daughter Elise and her husband David Christie are joint CEOs today. Franchised in 1988, the brand came to New Zealand in 1995 and now has over 700 outlets throughout Australasia and North America. Along the way, it’s picked up a whole raft of awards for excellence in retailing, franchising and business, including the prestigious Readers Digest Most Trusted Brands Award in 2013.
Brad Fretwell knows the company well, having started working at his local Bakers Delight 16 years ago while he was still at school. ‘Mum had encouraged me to get a job and I discovered I loved this business,’ he says. ‘When I have a goal I go for it, so I saved hard and by 2010 I had about half the money required to buy my own franchise – my parents lent me the rest.
‘I was pretty young back then and although I knew the system inside out, I discovered that any business is tough in the first year. But the franchise system really worked. Bakers Delight have three key goals for every shop – Environment, Service and Product, or ESP for short. We concentrated on those vital ingredients and they proved the recipe for success.’
Now 31, Brad and his wife Freya own the Milford store, one of the oldest-established Bakers Delight outlets in New Zealand. ‘Sales keep rising each year so there’s certainly money to be made,’ he says. ‘People are prepared to pay for the quality which Bakers Delight is renowned for. Everything is baked fresh each day right here on the premises, with a wide range of breads and pastries from classic loaves to crusty artisanal sourdoughs – not to mention our famous hot cross buns at this time of year. I’m often asked by customers why we don’t do pies or cakes, and the answer is very simple: we don’t need to, because we do bread so well.’
Another key element in the Bakers Delight recipe is getting the right people – staff, as well as franchisees. The Milford store acquired an experienced retailer in the form of Freya, now married to Brad but shortly to depart on maternity leave. ‘Freya is determined to be back by Christmas, though,’ Brad smiles. ‘Staff are crucial to an operation like this and we are fortunate in that we have wonderful people – my chief baker has been with me nearly eight years, and all our assistants have been with us four or five years. We have every confidence that they’ll keep the shop running smoothly when our baby arrives.’
Brad believes Bakers Delight has met all his expectations and given him a profitable and sustainable business that he loves. ‘The Bakers Delight system is very thorough, very detailed and really works if you follow it and put in the effort. The first year will probably be very hard, but the franchise will support you one hundred per cent.’
So what do you need to be a successful Bakers Delight franchisee? ‘I’d say that you have to be open to change,’ suggests Freya. ‘The industry is changing all the time and Bakers Delight is always striving to be at the forefront of new tastes and ideas. As franchisees, we have to be prepared to adapt our business to make the most of these.’
James Morton, the New Zealand Country Manager for Bakers Delight, says that you don’t need food industry experience to run a profitable store. ‘Our franchisees include teachers, tradesmen and retailers. Everyone goes through an intensive sixteen-week training programme to learn about our ESP elements and how to put the right ingredients together in their own business. After that, there’s ongoing training and support to help you grow, and you’ll also be part of a strong community full of dedicated, passionate business owners.’
Bakers Delight has opportunities available between $150,000 and $400,000 depending on whether you are looking to purchase an existing bakery or establish a new location. ‘We hold accreditation with both Westpac and ANZ, who may lend up to 50% of the purchase price of the bakery to suitably-qualified people,’ says James. ‘That means great opportunities for passionate people who want to advance their careers through a unique, expanding and highly successful brand.
‘Bakers Delight has the right ingredients in place to help you succeed. If you believe you have the right ingredients too, give me a call and let’s see what we can create together.’
See this advertorial on page 67 of Franchise New Zealand Year 27 Issue 01
Contact details for Bakers Delight
For more information and advice on buying a franchise get your FREE copy of Franchise New Zealand magazine.
We welcome links from other websites to this article. Please note that this article is copyright © Franchise NZ Marketing Limited, Franchise New Zealand magazine and Franchise New Zealand On Line. While it may be downloaded for personal use, no part may be reproduced on any other website, in electronic or printed form or in any other form whatsoever.
advertiser info: franchise business opportunity
|industry food and beverage||investment $150,000 - $400,000||number in NZ 27 and globally 700+||FANZ member yes|
|contact Bakers Delight
p 0800 225 388
|telephone||find out more listing funding info evaluate|
|industry||food and beverage|
|investment from||$150,000 - $400,000|
|number in NZ||27|
This material is copyright © Franchise NZ Marketing Limited, Franchise New Zealand ™ magazine and Franchise New Zealand On Line . While it may be downloaded for personal use, no part may be reproduced in any form whatsoever without the specific written permission of the publisher.