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Woolgro urgently needs more franchisees to meet demand for its revolutionary lawn
After lots of planting, the garden was looking lush and colourful. Only one thing was spoiling the view from our editor’s home office – the lawn. Despite his best efforts, the birds had eaten half the seeds, Auckland’s rain had washed the rest away and the result was a weed-ridden mess. The solution was right in front of him in Franchise New Zealand – Woolgro. He called the company, their local franchisee came round and quoted, and a few months later, there’s a beautiful, rich green lawn.
‘Everybody comments on it, and everybody gets told about Woolgro,’ he says. ‘We were happy to pay the bill and we’ve become real advocates for the product. It really does do what it promises!’
So what makes Woolgro so effective? Rather than being sown, sprayed, or rolled-out turf, Woolgro comes as a paper-backed mat made of unscoured wool combined with recycled jute from coffee sacks and a choice of grass seed. The wool contains a handy range of natural nutrients while the fibres retain moisture. During manufacture it’s laid down in ten fine layers and every layer has seed in.
‘The result is quick and easy to lay, can be cut to any shape and, best of all, the seeds are trapped and evenly-spaced so heavy rain or birds can’t affect them,’ explains Regan Matthews, the North Auckland franchisee who laid the editor’s lawn. ‘The thickness of the matting suppresses weeds while the lawn is being established. With installed irrigation and our regular follow-up checks, the system is virtually guaranteed every time and the customer gets a contract to that effect.’ It’s light, too – Regan walked into the garden with a fifteen square metre roll under each arm, and installation was impressively quick and easy.
The quality of the product means that Woolgro franchisees get plenty of referrals from satisfied clients, and one of New Zealand’s best-known landscaping companies has recently switched from using turf (where the roots are damaged when moved) to using Woolgro on every job because of the guaranteed quality.
‘You can easily spot our lawns in a new development – they’re the ones that don’t die,’ Regan says. ‘Woolgro is getting known as the best product around, which is why the landscapers approached us. I was in sales and marketing for ten years, so believe me when I say that this is an easy sell.’
There are already six franchisees around the country and growing demand means Woolgro is urgently looking for more, especially in the key markets of Waikato, Wellington and Christchurch. Franchises are available from $35,000 to $50,000 depending on location, and can offer a healthy income and return on investment.
Regan says that, as with any new business, he had to work hard at the start to get it established but as awareness of the brand grows, so that has become easier – in fact, he has now bought two territories and is employing staff to help meet demand. Lawns can be laid all year round, much to the delight of developers, but no-one wants their lawn out of action during a family holiday, ‘So I can pretty much take January off,’ says Regan.
‘I’m making decent money, the product quality is great, franchisor Geoff Luke is very good at working behind the scenes to give you what you need and there are lots of opportunities for add-on sales like after-care, edging or whatever if you want to do it. If you have a bit of gardening nous and can focus on customer service, Woolgro is a great business.’
Woolgro is looking for people who enjoy talking to all sorts of clients, have the right attitude and can deliver a great customer experience every time. ‘You don’t need experience as long as you’re a bit practical and enjoy working outside,’ says Geoff. ‘If you want a sustainable business with a unique product, call me today.’
See this advertorial on page 72 of Franchise New Zealand magazine Year 26 Issue 4
Contact details for Woolgro
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This material is copyright © Franchise NZ Marketing Limited, Franchise New Zealand ™ magazine and Franchise New Zealand On Line . While it may be downloaded for personal use, no part may be reproduced in any form whatsoever without the specific written permission of the publisher.