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BRAVE NEW WORLD
Domino’s rewards total commitment as couple change careers and communities
Ask Paul O’Leary about his first 12 months as a Domino’s franchisee and you’ll get an honest answer. ‘It’s been the hardest year of our lives, mentally, physically and emotionally,’ he laughs. ‘And the moment we were getting on top of it, we decided to open our second store! But the Domino’s team have been really supportive – they’re incredibly hard-working and they’ve all been through it themselves so they understand, and now we’re starting to see the light at the end of the tunnel and achieve real results.’
The former police officer and his school teacher wife, Lisa, started looking at franchise opportunities a couple of years ago when, still in their 40s and with their children having left home, they decided the time had come to build some financial security for their future.
‘We went on the Franchise New Zealand website and got the magazine, which we found a great source of info with lots of helpful advice, and then we started talking to Domino’s. We liked the fact that they were innovative, making great use of technology and were clearly going places. They were great to deal with and very helpful, and when the kids told us, “Everyone goes to Domino’s!” that was the clincher.’
Following the website’s advice, Paul and Lisa did their homework thoroughly and also consulted franchise specialists. ‘Philip Morrison of Franchise Accountants was brilliant, he talked to me for over an hour on the phone before we even took him on. He gave us a lot of confidence.’
With Domino’s help, Paul and Lisa identified a good opportunity in New Plymouth where there was an existing Domino’s store for sale on one side of town, meaning that a second store could be opened on the other side one day. The only snag was that they currently lived in Hawke’s Bay, but their determination and commitment saw them prepared to make a move – which they did just a week before taking over their new business.
‘I’d already done six weeks’ training at the corporate store in Auckland by then, starting at the beginning with things like cleaning and making dough, then working my way through all the skills right up to back office systems, marketing and management. I learned you can’t own a Domino’s and expect to be successful by sitting in the background – you have to be hands-on and lead by example. When you have 50 staff over the two stores, as we do now, that’s really important.’
Paul says that after 18 years in the police force, he found a lot of the skills he had learned were directly transferable to his new business. ‘I was used to dealing with the public and young people, to making decisions and remaining calm under pressure – although I must admit it was amazingly stressful in the rush hours at first,’ he admits with a grin. ‘But we had a manager who had been there for 10 years and he’s been great. That enabled us to plan to open the second store: we trained up more staff and Domino’s put the word out to find an experienced manager to help run it.
‘Now they are both open, everyone’s learning from each other and I’m able to focus on working on the business: growing sales, getting out into the community, upskilling staff and, of course, delivering great products and great service. I’m also drilling down into the figures and finding out where we can improve with the help of our Domino’s field consultant, Amanda. She’s been just amazing and has an incredible knowledge of this business. We also talk to – and listen to – a lot of our fellow franchisees and have learned that the best way to succeed is to follow the system. There’s no need to re-invent the wheel.’
Scott Bush, Domino’s General Manager NZ, says that Paul and Lisa’s first year is a pretty fair reflection of what it takes to succeed as a Domino’s franchisee: total commitment and the determination to learn, apply what you are taught and do what it takes to succeed.
‘The Domino’s systems have been perfected in over 13,000 outlets, and we’re constantly introducing new technologies to deliver hotter, better, faster products to our customers. We’re ahead of the game in everything from high speed ovens to online ordering to GPS pizza trackers. And drone delivery is not a PR gimmick – it could be seriously live in just a couple more years. It’s no coincidence that Paul and Lisa’s kids told them, “Everyone goes to Domino’s!”
‘For anyone who shares our vision and has the drive to make it work for them, we have Domino’s locations available right now in regional centres and fast-growing areas. The investment for new franchisees is from $500,000 depending on location, we have good relationships with the banks for funding, and the returns can be considerable.
‘Wherever you are, call me now and find out how joining Domino’s can help you create a brave new world for yourself.’
See this advertorial on page 71 of Franchise New Zealand magazine Year 26 Issue 4
Contact details for Domino's
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This material is copyright © Franchise NZ Marketing Limited, Franchise New Zealand ™ magazine and Franchise New Zealand On Line . While it may be downloaded for personal use, no part may be reproduced in any form whatsoever without the specific written permission of the publisher.