BULLET-PROOF YOUR FRANCHISE FROM MEDIA THREATS - SEMINAR
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Media expert Pete Burdon is presenting a full-day seminar in Auckland to show franchisors how to handle potential media threats and create positive media attention
These days, it only takes one customer complaint, one staff dispute with a franchisee or one staff member doing something stupid to threaten your entire brand on both social and traditional media. What surprises lots of people is that it's not the issue itself that ruins brands, but how it is responded to.
‘The media can be your friend or your foe,’ says Pete Burdon. ‘If you are prepared, they can be your friend, even during a time where reputations are threatened. And let’s face it, that threat could be just around the corner.’
Pete is a former journalist and government press secretary, which puts him in the unique position of having worked on both sides of the news media fence. His sessions at the National Franchise Conference in 2017 were highly rated by delegates and opened the eyes of many to the value of media training. This seminar will go into the topic in far more detail.
The one-day seminar costs just $97, or is FREE for Franchise New Zealand franchisor readers and FANZ members.
The one-day seminar will cover:
How to be ready for a crisis or negative event.
If media descend on one of your franchisees with a serious customer allegation, are you ready to deal with that? If not, your entire brand can suffer major reputational damage.
How to survive difficult media interviews.
Do you know how to answer tough media questions that can be quoted out of context to make you look foolish? You need to know this before you're put on the spot.
How to get positive media attention in the good times.
The best way to grow your reputation and maintain it if something goes wrong is to generate a positive media profile. There are huge opportunities here for franchises.
‘Pete recently presented a keynote and conducted a workshop at the Franchise Association Conference. He raised the awareness of our members as to the need to be media ready and savvy, both in how to attract positive media attention and maintain reputations when things go wrong. Pete's sessions were enlightening, practical and informative and we all left realising the need to be PR crisis ready and media prepared. The feedback I’ve had since indicates that his sessions were a conference highlight.’
Robyn Pickerill – CEO, Franchise Association of New Zealand
‘After completing a media interview training workshop with Pete Burdon of Franchise Media Training, I feel so much more confident in dealing with media scrutiny if it ever comes my way. I now know how to get my points across to media in a way that also satisfies them and how to avoid getting into trouble. This is a great insurance policy for franchisors and also helps us get important points through in positive media interviews.’
Brad Jacobs – Franchisor, The Coffee Club
Where: Motutapu Room, Mercure Hotel, Auckland
When: November 8, 2017
Time: 9am – 4.45pm
Simply click the link below to see the seminar details and reserve your place.
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