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GOOD CITIZENS

by Simon Lord,
last updated 29/09/2017

Every business gets asked to support charitable causes. How do franchises choose what to support?

click images to enlarge

Hell took their mobile pizza caravan to Camp Twitch to help kids experience making pizzas for themselves

Hell took their mobile pizza caravan to Camp Twitch to help kids experience making pizzas for themselves

The Coffee Club presented a $30,000 cheque to SPCA after their first successful Cupcake Week

The Coffee Club presented a $30,000 cheque to SPCA after their first successful Cupcake Week

Chelsea Cresswell (centre) of Caci with the Dress for Success team - and some of the 1,040 handbags collected for the charity

Chelsea Cresswell (centre) of Caci with the Dress for Success team - and some of the 1,040 handbags collected for the charity

This pic isn't in the magazine because of space, but we loved the marshmallow pigs cupcake design so much that we had to include it here.

This pic isn't in the magazine because of space, but we loved the marshmallow pigs cupcake design so much that we had to include it here.

In among the usual mix of news articles, good advice and the occasional dire warning, three particular stories have attracted a lot of attention on our website recently.

The first was the news that Hell had raised $48,603 for Camp Twitch by donating a dollar for every double pizza sold in one of the busiest weeks in Hell’s history. Camp Twitch is an annual event for sufferers of Tourette’s Syndrome.

A ‘swap a handbag for a free facial’ promotion saw Caci clinics donate 1,040 handbags to Dress for Success, whose mission is to help women achieve economic independence by providing the skills, confidence and professional attire they need to get back into the workforce.

And The Coffee Club raised $30,000 for the SPCA through turning Cupcake Day into Cupcake Week, with cafés throughout the country baking specially-decorated cupcakes to raise money for the cause.

According to the latest Survey of Franchising (see page 6), almost a quarter of all franchises in New Zealand contribute over $100,000 every year. It’s appropriate, then, to look behind the scenes at how franchises choose their charities and how franchisees get involved in helping the communities they serve.

Building up goodwill

Hell Pizza hasn’t always had the best of reputations as a corporate citizen. A series of controversial promotions during the brand’s management by TPF resulted in a lot of customers being alienated. Ben Cumming, the company’s general manager, says, ‘When the original owners bought the brand back in 2009, we made a conscious decision to rein it in, to stay edgy but within a range people were comfortable with. We also needed to build up some goodwill.

‘We were already doing a lot of good things in the community but we weren’t good at communicating it, so we realised we had to tell people about those things.’ That turned into Satan’s Little Helper, a programme which asks Kiwis to nominate kids who, for whatever reason, are going through Hell.

‘From the Satan’s Little Helper website, we get a steady stream of requests for help every week. Going through the stories is a little bit draining, to be honest and we’ve been in tears at times. A lot of the time we can only make a gesture and we worry that ...

This article appears in full in the latest issue of Franchise New Zealand magazine (Year 26 Issue 3). Read the entire article in the digital magazine or, if you live in New Zealand please send for your free print copy.

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Freelisting Nsme189586-0916-webtile-288x288px-white Franchisenz_july_2017 Jim_s_building_inspections_logo_tile_web 2385_fran_acc_fnz_web_tile_fo Westpac_tile_ad_2016 Goodwinturnerlogotile Sba_tile_2014 Dominoslogotile Wide_span_sheds_logo_tile
Wide_span_sheds_logo_tile Freelisting Nsme189586-0916-webtile-288x288px-white Franchisenz_july_2017 Jim_s_building_inspections_logo_tile_web 2385_fran_acc_fnz_web_tile_fo Westpac_tile_ad_2016 Goodwinturnerlogotile Sba_tile_2014 Dominoslogotile

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