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SMALL BUSINESS ACCOUNTING
20 YEARS IN THE MAKING

by Small Business Accounting,
last updated 18/09/2017

SBA is celebrating two decades of growth and development

click images to enlarge

SBA is celebrating two decades of growth and development

SBA is celebrating two decades of growth and development

SBA has grown from humble beginnings to become one of the most recognised accounting brands in NZ

SBA has grown from humble beginnings to become one of the most recognised accounting brands in NZ

Adam Parore, SBA

Adam Parore, SBA

Over the last 20 years, Small Business Accounting (SBA) has grown from humble beginnings to become one of the most recognised accounting brands in New Zealand – and beyond. In fact, through careful planning and management, it’s gone from South Auckland to Los Angeles. 

It all started in 1993, when Warren Mills set up SBA to focus specifically on providing accounting services to small and medium-sized businesses and landlords. Things really took off when he located an office not in a first-floor, hard-to-find office, but in a retail outlet in Ellerslie. Being visible and approachable made all the difference, and soon Warren was looking at replicating the cost-saving service in multiple locations through franchising.  

Warren franchised SBA in 1997 and the company started to grow throughout New Zealand. In 2007, he sold the SBA business to Adam Parore, who brought in fresh expertise and systems, as well as a bigger vision. Today, SBA has 53 offices nationwide (23 in Auckland alone), as well as 25 in Australia, 1 in Papua New Guinea and a pilot office in Los Angeles. SBA now services over 20,000 small and medium-sized businesses and the company is still growing fast.

SBA - Timeline of 20 years

But what’s behind this global success story? Adam has identified four key reasons that make SBA the right business at the right time. 

1. it’s all about people

‘At SBA, it’s not about selling franchises – it’s about bringing on board franchisees who have relevant experience and expertise that adds value not just to customers but to the wider SBA group,’ says Adam. ‘We have franchisees who are chartered accountants, audit accountants and company accountants. We have franchisees who were business brokers and financial advisors. They bring a huge amount of experience in various industries and, vitally, they are business owners themselves, making them the ideal advisors to support other SMEs.  

‘We know there is no question a business owner could have about their day-to-day issues, whether it’s budgeting, cash flow or tax, that any one of our team cannot answer.  It’s that level of support and service that keeps SBA growing in double digits every year.’ 

2. we stick to our knitting

Warren realised that small business owners need help with their accounting so they can spend their time growing the business rather than doing the books. ‘With over 70 percent of businesses in New Zealand being sole traders, this vision has not changed,’ Adam says. ‘SBA have become the experts in small business accounting. We encourage business owners to focus on what they are good at and let SBA focus on the accounting. It’s a win/win.’ 

3. systems and processes

SBA provides a cost-effective way for franchisees to get set up quickly and start servicing new clients. These efficiencies make it really affordable for the small business owners to get their accounting done. ‘But in these days of digital disruption, franchise systems can fail if they don’t have the strength to evolve as customer needs change,’ says Adam. ‘SBA has continually improved its processes and systems over the years including co-operation and communication with branches, consistent marketing, and the way we provide accounting services to franchisees’ customers. That’s kept us ahead wherever we go.’ 

Franchisee Steve Goddard, who owns not one but four SBA branches, agrees. ‘With the continued reinvestment by head office and the local branches in marketing and technology, I have seen SBA grow significantly.’ 

4. technology 

SBA has also been quick to adopt new technology. ‘Take Xero, for example,’ says Adam. ‘Online accounting and cloud services have revolutionised the whole industry over the last 10 years and many accounting firms are struggling to adapt. We have not only embraced these services but champion them. 

‘We work with industry-leading partners like Xero and other software providers to integrate the best systems throughout the franchise. This has allowed us to streamline our services so we can add even more value to our business clients while increasing franchisee profitability now and into the future. 

‘Today, SBA is better placed than any other service provider to support the SME market both in NZ and beyond. However we won’t just sit back with our hands behind our heads saying, “We’ve made it.” We will continue to strive for excellence, looking for new ways to do things better and more cost-effectively for our franchisees and business clients. 

‘After 20 years and 20,000 customers, we know a thing or two about small business. So whether you’re looking for cost-effective help in your own business or looking for a franchise that can take you into the future, contact us.’   

See this advertorial on page 53 of Franchise New Zealand magazine Year 26 Issue 2

Contact details for Small Business Accounting

For more information and advice on buying a franchise get your FREE copy of Franchise New Zealand magazine.

We welcome links from other websites to this article. Please note that this article is copyright © Franchise NZ Marketing Limited, Franchise New Zealand magazine and Franchise New Zealand On Line. While it may be downloaded for personal use, no part may be reproduced on any other website, in electronic or printed form or in any other form whatsoever.

advertiser info: franchise business opportunity

industry business & commercial investment $45,000 + gst number in NZ 53 and globally 80 FANZ member yes
contact Adam Parore telephone email find out more listing funding info

advertiser info

industry business & commercial email phone
investment from $45,000 + gst
FANZ member no
number in NZ 53
number globally 80
contact Adam Parore

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