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CHRISTCHURCH WELCOMES ANOTHER NEW YORKER

by Simon Lord,
last updated 20/06/2017

in this article:

15 June 2017- Christchurch's thriving food scene has received another boost with the opening of a third New York Deli in the city offering New York-style sandwiches and bagels. The latest location is at the new BNZ Centre.

click images to enlarge

With three New York Deli stores open in Christchurch, attention is now turning to Queenstown.

With three New York Deli stores open in Christchurch, attention is now turning to Queenstown.

Despite taking its name from The Big Apple, New York Deli was founded in Christchurch. Having first opened there in 2003, the company’s growth was stalled by the 2011 earthquakes. Since then, it has been focused on getting back to serving its famous sandwiches from its award-winning delis.

‘I decided to open a store after trying a sandwich at a New York Deli,’ says William Zou, franchisee of New York Deli, BNZ Centre. ‘I’m excited to start serving people. I think it’s going to be great for the CBD, you can’t find sandwiches like ours.’

New York Deli’s sandwiches are known as Hero’s – so named because apparently you have to be a hero to finish one. They have a distinct American influence, with customers able to choose options like the NYD Cheesesteak or Harlem Flank amongst many others. ‘My favourite is the New York Pork, with standard sauces and salads, it’s one you must try,’ says William.

On top of the food, diners can look forward to getting a little feeling of New York in store. ‘We’ve tried to theme everything to give you that experience,’ says Mike Parkinson, Director of New York Deli. ‘The décor, imagery of the New York skyline, music playlist featuring Frank Sinatra and Dean Martin, it’s a different experience to anything else out there.’

It’s a design that has proved successful so far: the Bush Inn store won the ADNZ Resene Colour in Design award for Canterbury/Westland in 2016.

With more locations planned, Mike hopes to see New York Deli flourish in regenerating Christchurch and beyond. ‘We’re looking at all the major centres. We think it’s something Kiwis are really going to love. We want to feed people well, and give them a taste of something that’s a bit different to anything else out there – both in terms of the food and the atmosphere we provide.’

New York Deli has three locations across Christchurch with plans underway to open its next deli in Queenstown.

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