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GLORIA JEAN'S COFFEES
NEW CULTURE FOR COFFEE
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Gloria Jean’s Coffees offers a different value proposition to franchisees
With over 990 coffee houses in 39 markets around the world, Gloria Jean’s Coffees is one of the world’s most popular café chains. Now it’s set for major expansion in New Zealand after Eric Chase acquired the master franchise for New Zealand.
Eric has a long background in both food and franchising, having begun his career with Chase Hot Bread which, when he sold it, became one of Brumby’s first franchises in Brisbane back in the 1980s. He’s since had restaurants and real estate businesses, currently owning RE/MAX’s number one agency in New Zealand. Eric has also been involved in franchising in the USA and Canada.
‘I know what franchisees need to succeed, and that’s what I want to bring to Gloria Jean’s in New Zealand,’ says the straight-talking entrepreneur. ‘In the hospitality sector, it’s easy for people to start out carrying too much debt owing to excessive mark-ups on fit-outs and equipment. That can kill their new business before they’ve even started, so we’re doing it differently. Gloria Jean’s will supply all items at cost with only a 10 percent project management fee on the fit-out component.
‘We’ll provide the training, systems and support franchisees need to reach profitability faster. We’re looking to create a real family support culture that will help everyone grow.’
Eric plans to double the 15 Gloria Jean’s stores in New Zealand over the next few years with an innovative acquisition programme. ‘Frankly, there are already too many coffee shops in some areas, so we are looking to convert existing independent outlets as well as open new ones in the right locations – including regional areas.
‘We can provide the systems, the marketing and the skills cafés need to reach their true potential. We will either appoint new franchisees or help existing staff make the transition to ownership. We’re looking for good people to step up – baristas, sous chefs and managers who have all the skills but can’t usually afford to make their dreams come true. And, of course, we are looking for new people as well who have always wanted to own their own restaurant-styled café or kiosk.’
Eric expects investment levels to be from as little as $150,000-$200,000 depending on location. ‘That’s very competitive in the café business, but it’s not the result of cutting quality,’ says Holly Chase, the company’s Brand Experience Manager. ‘Gloria Jean’s has pioneered a fresh and innovative look and feel in New Zealand that have been the envy of many international Gloria Jean’s franchisees. We strongly believe that creating a unique offering with individual personalities for each store will create stronger guest engagement and set us apart in the food and beverage franchise marketplace.’
And that’s not all – Gloria Jean’s is rolling out new drinks and menus over the next two years backed by Retail Food Group, the Australian-based master franchisor. ‘We have been blown away by how advanced RFG’s operations are, especially when it comes to coffee technology, market research, new product development and trend-spotting,’ says Eric. ‘As we start to offer full meals rather than just a coffee and a snack, it’s good to know they are right behind us. Alcohol licensing is also on the horizon for select locations.’
New Gloria Jean’s franchisees will receive full training and support in everything from staff management and operations to accounting software. ‘Buying a franchise is an investment, and every franchisee has the right that not only will they earn a salary for the hours they work but a dividend according to the performance of the business. This is a whole new value proposition for Gloria Jean’s franchisees – we will only succeed if you succeed, so we will help you all we can!
‘We’ve appointed a highly-experienced broker, Basil Badenhorst, to make sure you get all the information you need. To find out more about the new Gloria Jean’s, talk to Basil to get the ball rolling. The time to start asking is now!’
See this advertorial on page 45 of Franchise New Zealand magazine Year 26 Issue 1
Contact details for Gloria Jean's Coffees
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This material is copyright © Franchise NZ Marketing Limited, Franchise New Zealand ™ magazine and Franchise New Zealand On Line . While it may be downloaded for personal use, no part may be reproduced in any form whatsoever without the specific written permission of the publisher.