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PUKEKO RENTAL MANAGERS
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Pukeko Rental Managers find that being the best brings big rewards
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David Pearse of Pukeko Rental Managers is looking to appoint franchisees around the country
Tracey Mackay "It's pretty straightforward to build a semi-passive income"
Few business owners have picked up 95 percent of their clients through word of mouth – but Tracey Mackay has. ‘It’s a measure of our reputation and the way we look after our clients,’ says Tracey, who is the Wellington franchisee for Pukeko Rental Managers. ‘But to be honest, the franchise makes it simple, which is why it is so successful – some weeks I only work about 15 hours, yet I’m still making a very good living.’
It’s a far cry from Tracey’s previous role as a costumier in the New Zealand film industry. ‘I took time out to have a family, but when I decided I wanted to work again I remembered just how long the hours used to be. It was a long slog, and far too much work for poor rewards. I realised I wanted to be my own boss – I wanted to call the shots.’
Tracey knew a bit about the property market: with husband Ben, a builder, she had bought a few houses, renovated them and sold them on. ‘Then a couple of years ago I got talking to Pukeko founder David Pearse and something kind of clicked for me. I discussed it with Ben and my father – who sparked my original interest in property – and knew I’d found the model for the business I wanted.
‘Of course I was tempted to do it alone, but I could see there was so much in favour of being part of the Pukeko franchise. Virtually everything had been done already from the training manuals to the online computer systems, the branding, marketing materials and the website. For me to try and do it all myself would have simply held me back. This was the right decision, without a doubt.’
Tracey bought her Pukeko Rental Managers franchise in 2015 and it has grown ever since. ‘I expect to be at full return by the end of 2017 – actually, I could have done it sooner only I had another baby instead!’ she laughs. ‘With two children aged six and seven, and now a five-month-old baby, you soon learn about time management. My day has to be structured quite skilfully, but again the model of the franchise makes it easy and perfectly feasible for a busy mum to run a successful business, too.’
Pukeko Rental Managers was started in 2010 by David Pearse, who has a long background in real estate. ‘Traditional property management is office-based and has multi-tier management structures,’ he says. ‘The end result is a high level of overheads, which means each property manager needs to look after an increasing number of properties to pay for them. As a result, you don’t attract specialist property managers – you have overworked and frequently inexperienced staff looking after owners’ valuable investments.’
David used his experience to create a model that reduced overheads and allowed franchisees to offer a personal service to clients. ‘We aim to be the best, not the biggest. Pukeko Rental Managers are mobile owner-operators, each with a portfolio that enables them to provide a high quality property management service while still being competitively priced – and still making an excellent income. We have 10 franchisees around New Zealand already and we are looking for more to join the team in all areas.’
What do Pukeko Rental Managers franchisees actually do?
‘We manage the tenants and maintenance of property investors,’ says Tracey. ‘Once a property owner has signed with us, we look after everything from getting the right tenants – with a triple background check – to ensuring that the home is up to scratch and never falling behind with repair or payment issues. It means that, in theory, a property owner should never have to deal with their tenants directly – we handle all that and, thanks to the Pukeko processes, it’s pretty straightforward to build a semi-passive income.
‘On a personal level, I feel passionate about the standard of accommodation in this country and I’ll only work with the best. Pukeko’s reputation means I can pick and choose my owners as carefully as the tenants, which makes ongoing management much easier.’
David is now looking to appoint more people as franchisees around the country. The investment required can be from as little as $12,500 +gst, and you will also need a home office and a car.
‘We provide comprehensive training and education to get you started, ongoing marketing support, and provide the templates and tools you need to run your business efficiently and profitably,’ says David. ‘Earnings will vary according to locale, client numbers and the effort you are willing to put in, but the Pukeko processes and software make it very easy to manage the entire portfolio. As Tracey has found, even with a five-month-old, you can run a successful business,’ smiles David.
‘If you are good with people, can communicate well, can apply systems and, above all, have the desire to be the best property manager in your region, we want to hear from you today.’
See this advertorial on page 19 of Franchise New Zealand magazine Year 26 Issue 1
Contact details for Pukeko Rental Managers
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