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FRANCHISE SURVEY QUESTIONNAIRES OUT NOW

by Simon Lord,
last updated 12/04/2017

in this article:

11 April 2017 - Franchisors are being urged to complete the Franchising New Zealand survey forms to help build a better picture of the sector's importance to the NZ economy

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Previous surveys took place in 1997, 1998, 1999, 2000, 2003, 2010 and 2012.

Previous surveys took place in 1997, 1998, 1999, 2000, 2003, 2010 and 2012.

With the debate about possible legislation of the franchise sector being stirred up again, this year’s Franchising New Zealand survey is taking on a new importance. It’s 20 years since Australia introduced its first franchise-specific legislation, and having comparable surveys between the two countries can help inform the debate as to the value of either approach.

‘It is critically important to have up-to-date information concerning the size, growth and characteristics of the franchising sector,’ says Susan Flint-Hartle of Massey University, which is conducting the survey in conjunction with the Asia Pacific Centre for Franchising Excellence at Griffith University in Brisbane. Survey questionnaires have now been sent to all identified franchise businesses and the answer will provide vital data on the status of the sector to enable interested parties - including legislators and finace providers - to make informed decisions about the sector’s future.

All franchisor organisations operating in New Zealand, including those operating under master franchising arrangements, are being invited to participate. The franchise executive has been sent an email asking for participation and providing a link to the questions. ‘It should take about 10-15 minutes to complete and all responses are confidential,’ says Susan. ‘The data supplied will be coded and identifying codes stored separately. Only aggregated data will appear in the report and no participant organisations will be able to be identified. Respondents can opt in to go into a draw for an iPad Pro as a special thanks for their support.'

The report is due for publication in July.

Read more about the Survey 

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