SEMINARS – IMPROVING PERFORMANCE FOR FRANCHISEES AND FRANCHISORS
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September 2017 - Three seminars being held in Auckland in November are designed to help franchisors improve the performance of franchisees, and provide a foundation in franchise management for new franchisors and franchise executives
The sessions, run by multi-award-winning Auckland experts Franchize Consultants, are designed to respond to real life challenges and help answer real life questions. They are facilitated by two of the company's most experienced consultants: Michelle Bentham, who has many years of operational experience with McDonald’s and Subway; and Dr Callum Floyd, who has led franchise system development and improvement projects for local and international franchises across a range of business sectors.
Monday 6 November
What are field visits? What should a Field Support Representative do? And how does this fit into overall franchise system management? This intensive one-day workshop for Field Service Representatives provides the answers.
Effective field support visits have a dramatic impact on the health, performance and profitability of a franchise system. This field visit training programme for field representatives and franchisor executives provides powerful insights into the role of field visits and how they should be performed effectively. Importantly, you will also gain knowledge on the background franchise infrastructure required in order to provide effective field visits, including available tools and how to use them.
Tuesday 7 November
Help your Field Service Representatives engage with franchisees more effectively, productively, and profitably. This programme enables them to better understand performance information (including financial information) and improve field visit effectiveness, and franchisee and franchisor performance.
The prevailing economic environment highlights the importance of understanding and managing franchisee performance. In turn, franchisors who actively engage with franchisees on performance information have the basis to forge more co-operative, meaningful and productive relationships – benefitting both parties.
Monday 13 and Tuesday 14 November
What does it take to become a successful franchisor? What are the many functions and activities a franchisor must undertake to manage a great franchise system?
This two-day programme teaches the fundamentals of managing a franchise system and provides franchisor executives with core knowledge and skills necessary to effectively manage a franchise network and earn the on-going respect and co-operation of franchisees.
Course attendees will learn the many, varied and changing core roles associated with managing and building a franchise system over time, covering key issues from strategy through to implementation, and throughout the franchisee life-cycle from recruitment to retirement (or exit).
This is a wide-ranging session summarising key aspects of franchise system management. Examples include:
- Franchise system leadership and planning
- Recruiting and establishing franchisees
- Ongoing support and training
- Marketing in a franchise system
- Franchise system communication
- Managing franchisee performance and compliance
- The importance of managing franchisee satisfaction
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