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Ecomist is adding pest control to its repeat-business services
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Dave Gerrie has been an Ecomist franchisee for 14 years
Ecomist CEO Ben Payne
Pests are a pain for businesses and home-owners alike. They’re irritating, unhygienic and sometimes downright dangerous. But how do you create a welcoming environment for people while keeping pests out? New services from Ecomist make it easier – and this means new opportunities for franchisees.
Ecomist was established after an enterprising Kiwi invented the automatic aerosol dispenser 25 years ago. Today, the company has nearly 20 franchisees in exclusive territories throughout New Zealand and branches in Australia, South Africa, Korea and the Philippines.
‘Ecomist developed from the need to dispose of insects in an environmentally-acceptable way,’ explains CEO Ben Payne. ‘Using our unique technology, we moved on to dispensing a much wider range of complementary products, including over 50 quality French perfumes. That’s made Ecomist a familiar name in commercial premises, hotels, hospices and homes, and ensured a constant source of repeat business for our franchisees. Now we’re capitalising on our reach and our reputation by extending our service.
‘Ecomist pest control specialists understand the local market and the unique problems associated with ants, borer, cockroaches, flies, spiders, rodents, wasps and all the other creepy-crawlies that can make life a misery. It’s a market that is currently growing and represents a great opportunity for existing and new franchisees to develop multiple revenue streams.’
‘Ecomist’s integrated pest management system is a realistic approach to an ongoing problem,’ says Ben. ‘Rodents and other pests are not going to go away – they are part of the environment and we can’t ever eliminate them, but we can manage them.
‘Ecomist’s commercial service already includes installation and monthly maintenance of dispensers for odour, fragrance and insect control in business premises, so managing larger pests is a logical extension. Franchisees visit their clients regularly to check on the bait stations, ensure there has been no activity and write up the book for the council health inspectors.
‘It’s important to realise that this is a huge market. Most food establishments are required to have a pest programme in place, and any warehouse storing any type of consumables must have protection for their own stock. There are already warnings of a rat population explosion next winter so when you factor in the potential for residential pest control as well, you can see it’s a sizeable market,’ says Ben.
Ecomist’s pest control programme is being added for franchisees at no extra cost. ‘We’ve been highly successful in the last 25 years, and now we’re setting up a solid foundation for the next 25,’ says General Manager Craig Cameron. ‘We are fully accredited through the Pest Management Association of NZ and also the Ministry for Primary Industries.
‘There are only three people in the country who are HSNO (Hazardous Substances & New Organisms) approved handlers and one of them is on our staff, so franchisees can be assured of the best possible training as they enter this profitable new market. The opportunities for growth are considerable, and we fully expect franchisees to expand into employing specialist staff to manage the pest control aspect.’
Ecomist is seeking further franchisees all around New Zealand keen to enjoy the benefits and returns of a business with an investment of between $120,000 and $200,000. ‘The franchise involves everything you’d expect in a small business from planning to cold calling, marketing and managing staff,’ says Ben. ‘Some franchisees operate from home, while others run their own retail centres. We encourage all applicants to talk to and work alongside existing franchisees so they can fully understand the potential that Ecomist offers.
‘Franchisees do need to be pro-active, with a passion for selling, as it’s important to have the ability to identify sales opportunities and take full advantage of them. Many franchises are run by husband-and-wife teams, and the service model creates an opportunity for a business involving family members as well.
Ben sums up: ‘An Ecomist franchise offers a great opportunity for someone who wants to have a ‘hands-on’ operation in an expanding market and be in charge of their own financial destiny. Contact us today to find out more.’
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This advertorial is taken from Franchise New Zealand magazine Year 24 Issue 04
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